Leveraging AI for High quality and Relevance

Studying Time: 22 minutes

Are you uninterested in pouring hours into content material creation, solely to see lackluster outcomes? What if I instructed you there’s a method to supercharge your content material technique, making it simpler and environment friendly than ever earlier than? Welcome to AI in Advertising: Unpacked. I’m your host, Mike Allton, and in the present day we’re diving into the game-changing world of AI-powered content material optimization.

We’ve all heard the thrill about AI, however how can it really enhance our content material’s high quality and relevance? Extra importantly, how can it assist us create content material that actually converts? These are the questions preserving entrepreneurs up at evening, and we’re about to get some solutions.

To information us by means of this AI-driven content material revolution, we’ve a real knowledgeable within the area. I’m thrilled to introduce Audrey Chia, a powerhouse on this planet of content material technique and AI advertising and marketing options. Audrey has made waves within the trade, working with main manufacturers to rework their content material methods utilizing cutting-edge AI instruments.

With a observe report of driving exceptional outcomes for her purchasers, Audrey has change into a go-to authority on leveraging AI for advertising and marketing success. Her modern approaches haven’t solely boosted content material high quality however have additionally considerably improved search engine marketing efficiency and conversion charges for companies throughout numerous sectors.

AI in Advertising: Unpacked host Mike Allton requested Audrey Chia about:

✨ AI-Enhanced High quality: Leverage AI instruments to raise content material high quality, making certain it meets and exceeds viewers expectations.

✨ Relevance By Knowledge: Make the most of AI-driven insights to create hyper-relevant content material that resonates together with your audience.

✨ Balanced Method: Mix AI capabilities with human creativity for optimum content material efficiency and authenticity.

Study extra about Audrey Chia

Sources & Manufacturers talked about on this episode

Full Transcript

(calmly edited)

Content material that Converts: Leveraging AI for High quality and Relevance with Audrey Chia

[00:00:00] Audrey Chia: Don’t depend on AI by itself. All the time have your human within the loop. So I like to make use of the burger methodology the place you could have the bread, human, then you could have the patty, AI, after which you could have one other slice of bread. It’s an enormous burger, human, after which AI and a human once more. So by having the ability to take myself out from the workflow and take a look at my very own workflow in a very important method, I can then resolve the place so as to add AI into my workflow.

However I’m at all times checking again each single step and, and each single cut-off date. There’s at all times that human within the loop. This ensures that you’re actually getting high quality content material. You might be nonetheless activating right here, what’s in your thoughts, and also you’re in a position to apply that important pondering ability whereas utilizing AI to mainly streamline that course of.

What you don’t need to do is to depend on AI to give you the tip consequence and never evaluation the work. And that’s the way you guarantee high quality whereas rising your productiveness.

[00:00:59] Mike Allton: Welcome to AI in Advertising: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative influence on advertising and marketing methods. Every episode will break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising and marketing efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the information and instruments it’s essential succeed. So tune in and let’s unlock the ability of AI collectively.

Greetings program. Welcome again to AI in Advertising: Unpacked the place I selfishly use this time to choose the brains of specialists at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing. And also you get to study to subscribe to be proven the best way to put together your self and your model for this AI revolution and are available out forward.

Now, are you uninterested in pouring hours into content material creation solely to see lackluster outcomes? What if I instructed you there’s a method to supercharge your content material technique, making it simpler and environment friendly than ever earlier than. Welcome to AI in Advertising: Unpacked, and in the present day we’re diving into the sport altering world of AI powered content material optimization.

We’ve all heard the thrill about AI, however how can it really enhance our content material’s high quality and relevance? Extra importantly, how can it assist us create content material that actually converts? These are the questions preserving markers up at evening, and we’re about to get some solutions to information us by means of this AI pushed content material revolution.

We have now a real knowledgeable within the area. I’m thrilled to introduce Audrey Chia, a powerhouse on this planet of content material technique and AI advertising and marketing options. Audrey has made waves within the trade, working with main manufacturers to rework their content material methods. Utilizing leading edge AI instruments with a observe report of driving exceptional outcomes for her purchasers, Audrey has change into a go to authority on leveraging AI for advertising and marketing success.

Her modern approaches haven’t solely boosted content material high quality, however have additionally considerably improved efficiency and conversion charges for companies throughout numerous sectors. Hey, Audrey, welcome to the present.

[00:03:06] Audrey Chia: Thanks for the wonderful introduction and thanks for having me, Mike.[00:03:11] Mike Allton: It’s my pleasure. I’m so glad that you can be right here.

So might you begin by simply strolling us by means of your journey and with regards to AI powered content material optimization, what sparked your curiosity on this area?

[00:03:23] Audrey Chia: Yeah. So apparently, proper. My background was in. conversion copywriting and model promoting. So I’m form of somebody who loves to choose up totally different ability units. And simply final yr I launched my very own consultancy shut with copy. And on the identical time, chat GPT launched. So to my horror, my consumer really dropped me a be aware and he mentioned, Audrey, you’re going to get replaced.

And he despatched me the hyperlink to speak GPT. So. I needed to resolve what to do with that piece of knowledge proper, I used to be like, what am I gonna do now? So I knew I had two choices. One could be to disregard it and battle, you already know, the present. Or the second choice could be to say, you already know what, I’m simply gonna learn to embrace it and journey the tide.

And that’s why I’m right here in the present day.

[00:04:11] Mike Allton: That’s an incredible story. And I might say that that was a little bit of a fortuitous encounter as a result of it’s actually exploded. I believe your, your model and your, and your enterprise. So let’s speak about content material. And I might love so that you can simply form of begin excessive stage. How are you defining high quality with regards to content material?

As a result of we are able to speak about AI creating nice content material. Content material or not, however that’s a really subjective time period. I’d like to know your tackle it. And so as to add to that, how do you see AI enhancing content material?

[00:04:41] Audrey Chia: Yeah, nice query, proper? In order a conversion copywriter, high quality content material to me is one thing that in fact converts.

I really like writing touchdown pages at, you already know, creating LinkedIn content material technique, proper? And whenever you see outcomes, that’s how you already know it really works. Now, the rationale why some individuals are not in a position to create high quality content material is as a result of they don’t even know what that appears like. So once they ask AI to create a chunk of content material, They usually don’t know if it’s good or dangerous.

They assume that, oh, you already know, simply because it’s lengthy, it ought to be good, proper? After which they put it on the market and it doesn’t work as a result of why? It sounds AI. Why? As a result of it’s not tapping into deep viewers insights. And why? As a result of it’s not really bringing out the product’s distinctive promoting factors, proper? So content material doesn’t at all times convert, however high quality content material does.

Should you’re in a position to perceive, you already know, technique, viewers insights, positioning, All of the issues that it’s essential really be an awesome copywriter.

[00:05:36] Mike Allton: And we’re going to get into some specifics in a second about the best way to really stage up your content material. However I’m curious in case you might inform us what sorts of AI instruments that you just’re utilizing, what platforms you advocate for content material optimization, and if there are any distinctive advantages that one may provide over one other.[00:05:53] Audrey Chia: Yeah, undoubtedly. So for myself, I’ve tried so many alternative instruments, proper? Initially, once I first began in my profession, proper, I attempted all of the AI copywriting instruments as a result of I wished to see if they might streamline my workflows, proper? So at first, I even tried 10 totally different AI copywriting instruments and I ranked every of them based mostly on how human they sounded, based mostly on the standard of labor, based mostly on whether or not I believe they’d convert.

However what I’ve realized over time is that if you understand how to immediate, you don’t really want 100 totally different AI copywriting instruments. If you understand how to immediate, if you understand how to show AI the way you assume as a author, the best way to get AI from level A to level B by means of a sequence of occasions, then you will get tremendous prime quality output even in your head.

With out utilizing an AI software that’s previewed. And I really assume that that may be a extra highly effective method of utilizing AI as a result of now you’re in a position to have human within the loop, proper? So that you’re ready to make use of AI and but nonetheless embrace your form of suggestions, your methods, your iteration. After which whenever you get to the ultimate output, you understand that it’s rather a lot increased high quality than simply utilizing a plug and play course of or a immediate that’s already inbuilt in a software program.

So for me, I really like utilizing chat GPT. Claude is my favourite for copywriting. Generally I experiment with meta AI or Gemini as a result of all of them have totally different use instances.

[00:07:21] Mike Allton: Yeah. The truth is we’ve had earlier episodes speaking about prompting, Ashley Gross for one which I’ll hyperlink to within the present notes for you of us, as a result of we we’ve talked at size about how essential prompting is.

And. A correlate to that, to your level, Audrey, is that in case you’re actually good at prompting, you don’t want a software. That’s mainly a layer on prime of chat GPT in any case, that’s merely formatting the responses and the inputs that you just’re giving. It’s asking you for details about a buyer’s persona. It’s asking you, you already know, do you need to do a weblog publish or do you need to do gross sales copy?

After which it’s attempting to create these prompts within the backend for you. If you already know what you’re doing. You may skip all that and soar proper into getting the work finished. And I used to be really going to ask you about which, which main language fashions you had been utilizing. I utterly agree. Claude appears to be the perfect you already know, for, for actually, actually nice copywriting.

Have you ever used the latest model of Claude and are you utilizing the paid model of Claude?

[00:08:19] Audrey Chia: Sure, there’s a distinction. Identical to with GPT, the paid model and the latest model would are inclined to carry out higher. So, I even examined like, GPT vs Claude. I gave it my identical processors comparable prompts, and I took a take a look at the output, proper?

So GPT, even, though we’re at GPT 4. 0 now sadly, The copy nonetheless sounds actually AI like. Once I say AI like, it nonetheless makes use of, you already know, huge advertising and marketing fluffy language like for instance, supercharge or, you already know, leveraging or consideration. It’s not this, it’s that. It nonetheless occurs even proper now, proper?

And you’ll assume that AI has advanced. Whereas for Claude, whenever you immediate proper and also you get a top quality output, it sounds It’s actually pure. It doesn’t have these huge fluffy phrases. And what you are able to do is whenever you give it suggestions, you’ll understand that it takes the suggestions very well and will get you, you already know, content material that sounds rather a lot nearer to what you’re searching for.

However in fact, bear in mind to evaluation and refine the work.

[00:09:21] Mike Allton: These are two big variations that I’ve observed as nicely utilizing ChatGPT versus Claude with ChatGPT. I might ask it to create some copy and it will typically begin with a scene setting hook which might be to say one thing like within the digital advertising and marketing panorama which after it mentioned that 10 instances it’s form of nauseous making.

So I say cease utilizing scene setting hooks and it will nonetheless do it though I instructed it to not whereas to your level Claude not often does that to start with. As a result of it’s utilizing extra human, you already know, we don’t actually speak like that in regular dialog and in case you inform it to not do it. It received’t do it.

[00:09:58] Audrey Chia: Sure.[00:09:59] Mike Allton: Admire you doing that. I need to level out some recommendation that I heard from Paul Roetzer on the bogus intelligence present the place he mentioned he’s typically utilizing a number of giant language fashions on the identical time and placing the identical prompts into each. And seeing what he will get, not even, you already know, you talked about testing, however he’s like doing this as a matter in fact, all through his day, if he’s asking you for strategic recommendation or brainstorming or content material hole evaluation, regardless of the case, he’s simply at all times utilizing two instruments concurrently and, and seeing which one is likely to be the higher response for that specific second.

So of us listening, that’s one thing else you may attempt. However Audrey, one query I had for you, as a result of we had been speaking about content material optimization, how can AI enhance content material relevance? And why is that essential for conversion charges?

[00:10:43] Audrey Chia: Yeah, so in my case, I in all probability would outline it otherwise, proper? For me, content material optimization could be how do you faucet on viewers insights?

And being related means, would additionally imply being related to your person, in order that they get to click on that purchase now button, which I really like, proper? AI is admittedly good when it’s essential mainly streamline your processes. So let me offer you an instance, proper? I assist my purchasers craft excessive conversion advertisements. I took their advertisements from only a 1 p.c click on by means of fee to a 4 to five p.c click on by means of fee due to this course of, proper?

And what we did, proper, was to actually perceive deep and detailed viewers insights. So once they first began, they had been simply crafting the advertisements based mostly on concepts of their head, which is okay. However, what you really need to do is to know your prospects, your viewers, their ache factors, their wishes, their motivations.

That is the place AI is admittedly good, proper, at attempting to distill all the data. So you could have totally different streams of knowledge, for instance, I’ve viewers transcripts, one hour lengthy conversations. You recognize, with my purchasers after which you could have totally different sorts of insights that’s energy packed into an AI transcript.

You employ a, an AI be aware taker like Sybil, for instance, proper? Or Fireflies that offers you a full transcript, which you’ll be able to then add to speak GPT. They usually begin distilling the important thing insights that you just see throughout totally different transcripts. In order that’s one factor you are able to do, proper? And the opposite factor you are able to do is you can go to Reddit, or you can go to some other social listening platform, and likewise obtain the sorts of feedback that you just see there.

Get AI to do a full evaluation, an intensive evaluation. Determine what are the issues individuals are searching for, what they don’t like about sure issues. And now you could have a lot data to work with and that’s your start line. So I exploit AI in part one. Now in part two, what you need to do can be work out what’s your product’s key worth proposition.

And for these of you who might not be entrepreneurs or copywriters, this is usually a very daunting course of as a result of typically my purchasers could be like, however Audrey, I really like. All hundred issues about my product. Every little thing is nice. And it may be tough to distinguish, you already know, a profit and a characteristic, proper? So that is the place AI may also be helpful, the place you’re having that dialog and saying, look, that is all of the details about my product.

Inform me what are the three stuff you would prioritize and why, proper? And then you definately give it sufficient context about your viewers, give it sufficient context about your organization, after which you could have that dialog. So don’t take the data at face worth. Be sure to are additionally taking a look at it in a really important thoughts after which determining, okay, I agree with this.

I agree with that, however possibly this not a lot. So make that call, however use AI within the course of that will help you bounce concepts and give you. A key worth proposition or strategic roadmap in your firm. Then the ultimate factor you need to do is get AI to give you totally different messaging methods by combining your viewers insights by combining your key worth proposition, and even combining your aggressive evaluation to lastly offer you totally different messaging angles after which craft totally different choices for every.

So it’s like a 4 step course of that often would take a copywriter an excellent very long time. However with AI, you may streamline this whole course of, get advertisements out rather a lot faster, get advertisements out that convert rather a lot faster, and likewise see outcomes.

[00:14:08] Mike Allton: Love the usage of AI for that stage of, of research significantly taking transcripts out of your consumer consulting calls.

Oh, there’s so many terrific makes use of for that. I’m doing one thing comparable really with these podcast episodes. I’ll feed the AI, the transcripts from all of the previous podcast episodes, after which I’ll ask the AI to assist me determine what are the highest subjects and themes that at the least three or 4 friends are speaking about spanning all these episodes.

And clearly the extra episodes I get into it, the tougher that’s going to be for any person like me as a human to easily determine, Oh yeah, in a second, certain, these are the highest 10 subjects that we’ve talked about throughout 30, 40, 50 episodes, not going to have the ability to try this. However then in fact it could possibly pull out quotes from the transcript and do every kind of different fantastic issues that I can use in every kind of the way.

Advertising efforts. So very comparable strategy. Love that. Might you share successful story, possibly one of many purchasers that you just’ve labored with and the way you’ve used AI to assist them see precise efficiency features with regards to their content material?

[00:15:07] Audrey Chia: Yeah, so that is mainly an attention-grabbing use case which you could take into account.

There’s two components to it, proper? One is about streamlining processes, the opposite one is about creating prime quality content material. So I work with a crowdfunding platform, proper, the place we’re really writing totally different campaigns for our beneficiaries or purchasers. This course of was actually handbook, as you may think about, it’s about understanding all the things from our purchasers after which having the ability to write a compelling story.

Now it’s essential to additionally know that not everyone seems to be educated to write down in a advertising and marketing method, proper? Some individuals are higher at writing issues actually factually, however then once more, is it actually efficient? If somebody reads your marketing campaign they usually’re simply seeing, you already know, factual bits of knowledge, how possible are they to transform?

Transcribed by https: otter. ai Proper. So these are issues it’s essential know everytime you’re attempting to create content material. That’s the tone of voice, fashion of writing, match what your client expects and can they need to take motion after studying your piece of content material? So what I did was to create a mini AI agent, a mini AI bot that then permits us to re optimize that piece of content material for the marketing campaign pages.

And the attractive half is I educated it with a selected framework. Based mostly on a prime performing form of marketing campaign write up, proper? After which I broke it down, and I’ve a framework for it. So now, when you could have a really, very factual marketing campaign write up, you place it by means of the AI board, it is possible for you to to get a way more human sounding marketing campaign that appeals to folks’s feelings.

Proper? And since we’ve made these updates, we additionally noticed a rise in conversions along with our promoting and different efforts. So sure, it’s a mix of various advertising and marketing efforts, however having the ability to use AI will assist you to to streamline that course of and equip your totally different staff members with the identical ability units as the pinnacle copywriter or head marketer would in any other case need to, you already know, train them or do all of it by herself or himself.

[00:17:13] Mike Allton: Received it. And one of many issues I picked up on there was that you just had been doing a whole lot of pre work to you earlier than you even began to attempt to get output out of the AI, which is one thing we’ve talked about rather a lot on this present. People, we’re speaking with Audrey chia concerning the influence that AI is having on content material, advertising and marketing methods and ways, and whereas I’ve bought a number of extra questions for her, let me share with you the, Device that I’m utilizing to assist brainstorm new ways, consider my content material methods and extra.

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What are a few of the widespread errors that you just’re seeing these companies and these entrepreneurs make, significantly of their content material methods?

[00:19:00] Audrey Chia: Sure. Primary, A whole lot of them don’t have a content material technique is placing AI content material out. And I’m certain you may need seen a few of these. So sadly, some folks really feel like by placing extra content material out, you’re going to get your self, you already know, put your self on the market and extra individuals are going to learn about you.

Proper. It’s true to a sure diploma, however on the identical time, I want to contest that in case your content material high quality, isn’t that nice. If folks know that. Tremendous AI, proper? Are they going to imagine you? Are they going to belief you? Are they going to need to be your content material? That’s a query, proper? Right. So what I’ve observed is that you just see much more AI generated content material that’s extraordinarily AI like.

The explanation why individuals are doing so once more, my assumption is that they don’t know what high quality content material seems to be like. Proper. So whenever you put somebody who’s not educated as a author, who doesn’t have their basis set, and also you ask them to make use of AI to generate headlines. They’ll be like, wow, these hundred headlines are nice.

You recognize, there are such a lot of choices right here. However my query is, do these headlines really convert? Whereas you probably have somebody who has put in years of labor, really understanding the craft of copywriting, the artwork of conversion, you already know, the psychology of persuasion, that individual goes to have a look at the hundred headlines in a really totally different method.

And that individual goes to be like, Hey, you already know what, of those hundred headlines, let’s solely check three. Proper, and that three will in all probability be essentially the most impactful of all hundred. So the distinction is in placing content material out for the sake of it versus placing content material out in a really strategic method with the assistance of AI.

[00:20:47] Mike Allton: Completely. Good reply. We’re completely gonna click on that out and use that they don’t have a method. That’s the primary drawback. Couldn’t agree extra. So we’ve bought a method. We’re working with somebody such as you. We’re not solely determining with a what content material to create, however we’re utilizing a I to enhance and optimize the content material that we have already got created.

How does that influence search engine marketing and efficiency? Are there particular metrics that you just’ve seen constantly enhance? By these sorts of actions.

[00:21:18] Audrey Chia: So I do know of different search engine marketing specialists who’ve been nice of their fields and utilizing AI every day on my finish I’m extra of a conversion copywriter, so I don’t contact on that However a whole lot of my purchasers have additionally shared that with AI they’ve managed to cut back their workflows and processes with as much as 70% and that is me having carried out a few coaching programs.

So that you may assume that, hey, Audrey, however you’re a copywriter and marketer. In fact you employ AI. The truth is, I’ve taught AI and the best way to use AI for, you already know, copywriting and advertising and marketing to many individuals. And they’re utilizing the precise ability units in several features of their enterprise, whether or not it’s operations, whether or not it’s, you already know marketing campaign administration, proper?

Whether or not it’s finance, even they’re really utilizing AI of their day after day and saying to me that they’ve saved a lot time. And with that point now, they will now deal with increased stage pondering, increased stage technique. So AI, Isn’t only for a selected group of viewers. It’s for everybody. Should you perceive the foundations and fundamentals, it is possible for you to to get the outcomes that you just’re searching for.

[00:22:26] Mike Allton: That’s such an awesome level. We’re not essentially searching for AI to create higher content material than we’d’ve created ourselves. We’re searching for AI to save lots of us time. We did a complete episode with Andy Crestodina, the place he walked us by means of the best way to use AI to do a content material hole evaluation, which might even be improbable for search engine marketing.

Let’s discover out what content material we’ve talked about in our web site. Form of like what I used to be speaking about with the podcast, however you can take a look at a thousand articles that you just printed and the AI is just not solely going that will help you perceive what you’ve talked about, however it’ll assist you to determine what you haven’t but talked about that possibly you need to, and that’s not essentially going to create higher content material for you, nevertheless it’s going to save lots of you a heck of a whole lot of time as a result of a human may spend A few weeks doing a handbook content material hole evaluation the place they’ve Use a spreadsheet they usually’ve listed each single article they usually’ve manually recognized.

Okay. What’s the theme of this text? Let’s bucketize them after which do some evaluation. Yeah, I might do all that in seconds So I I actually respect you hammering dwelling that time However let’s speak about human creativity since you form of talked about If we’re saving time that frees us as much as do increased stage exercise.

What’s the position then that human creativity performs? As a part of this ai You Enhanced content material workflow.

[00:23:40] Audrey Chia: Sure. I really feel very strongly about this subject as a result of I for one got here from the world of promoting I really like creativity, proper even for me proper now and when i’m utilizing ai I see as a inventive method to resolve issues Proper.

So human creativity to me is one thing that can’t be changed And we’ll really proceed to thrive. Why do I say that? Now, as we develop, you will notice an increasing number of folks utilizing AI to create content material. Individuals are going to be competing on amount. And naturally, AI goes to sound much less and fewer like AI, proper?

So we’ll come to a degree in time the place there might probably be content material overload. That is the place as manufacturers or as people, it’s essential assume how would you stand out in a saturated, overcrowded market full of content material? And that’s the place human creativity, tales, being private is available in, proper? So manufacturers who’re in a position to nonetheless paint that image of who they’re, what they stand for in a singular method that may resonate with their viewers, Will stand out and rise above the gang of form of like, you already know sameness which is why I believe having the ability to have that inventive thoughts telling tales Developing with attention-grabbing campaigns angles being, you already know, private even goes to actually, actually assist manufacturers and people in our close to future.

[00:25:07] Mike Allton: Couldn’t agree extra. That’s, that’s actually the idea for why we even have this present is to assist entrepreneurs perceive the best way to adapt and undertake. AI and provides themselves again time and other forms of advantages in order that they are often extra inventive, extra strategic of their pondering, and never simply be dashing to the following marketing campaign.

And the following marketing campaign. Now it’s humorous as a result of I’m very clear about how I exploit AI to assist me construct out these reveals and give you these questions. And it at all times tries to place on this query. I now depart in as a result of I discover it humorous. It, it, it desires me to ask you to look forward and see the way you see AI evolving in content material advertising and marketing area over the following few years.

And I’m laughing as a result of no one can predict something with AI a number of years on the highway, however let’s say within the subsequent six to 12 months, how do you see AI and content material advertising and marketing evolving?

[00:25:56] Audrey Chia: Sure. I believe one attention-grabbing factor that I’ve observed, proper, is the, the rise in Personalization of content material, proper?

You’re already seeing that in advertisements, you’re being served a selected advert based mostly in your pursuits, you already know, based mostly in your profile, based mostly on what AI thinks you’re. And also you get particular content material tailor-made in a sure method that faucets on these wishes. In fact, as a marketer, I really like that as a result of I’m like, sure, now I will be tremendous targeted.

However as a client and, you already know, as a person, I might in all probability be somewhat. extra hesitant. And, and I don’t, it doesn’t sound prefer it sounds prefer it might be probably intrusive, proper? So then there’s that stability of how private do you need to be in content material advertising and marketing versus how your viewers goes to really feel and if that’s going to be the norm sooner or later.

So I might assume that hyper personalization goes to be a pattern that we are going to be seeing. That’s primary. The second factor is I believe that there can be much more AI clones. I attempted utilizing a few AI instruments earlier than, like twice T-W-I-S-E the place I created an AI model of myself, proper? So it feels like me, it, you already know, interacts like me.

And what I did was to add. an enormous load of my very own information base into the AI avatar. And that’s one thing that I really feel lots of people haven’t totally explored, however sooner or later, information goes to be one thing that isn’t simply right here. It might be in an AI avatar the place you’re combining your individual information with even the AI’s experience or totally different information bases you’re coaching it on.

Proper. And that enables folks to have interaction. with, you already know, people in several methods. So think about if I had an AI avatar and I gave folks entry to my avatar, you already know, for a sure price. That would even be a brand new monetization mannequin. That might be a brand new lead era mannequin. That might be a brand new earnings stream.

There are such a lot of totally different ways in which we are able to try this. we might see the longer term play out by way of information alternate. So these are the 2 issues that I believe I’m enthusiastic about. In fact, nonetheless somewhat bit nervous and apprehensive, however I believe we’ll see what, what performs out as a result of on this planet of AI, all the things is altering on daily basis.

[00:28:13] Mike Allton: That’s proper. And I’m simply as excited as you. These are two actually, actually good and thrilling tendencies that I couldn’t agree extra. These are undoubtedly on the horizon. I’ve bought only one extra query for you, Audrey. A whole lot of our listeners are Comparatively new to AI. They’re simply beginning to stand up to hurry.

They’re attempting to maintain observe of what’s the distinction between totally different giant language mannequin and one other, and which instruments to make use of. They usually’re simply beginning. They’d like to know your recommendation. Only one precise tip, in the event that they need to apply AI to enhance their content material high quality and their relevance, what would you counsel?

[00:28:49] Audrey Chia: Don’t depend on AI by itself. All the time have your human within the loop. So I like to make use of, like, the burger methodology, the place it’s like, you already know, you could have the bread, human, then you could have the patty. AI after which you could have one other, you already know, slice of bread, proper? It’s an enormous burger Human after which AI after which human once more, proper?

So you may see even once I’m talking my very own thought processes are damaged into steps proper so by having the ability to take myself out from the Workflow and take a look at my very own workflow in a very important method I can then resolve the place so as to add AI into my workflow, proper? However I’m at all times checking again each single step at each single cut-off date There’s at all times that human within the loop this ensures that you’re actually getting high quality content material You might be nonetheless activating right here what’s in your thoughts?

And also you’re in a position to apply that important pondering abilities whereas utilizing AI to mainly streamline that course of. What you don’t need to do is to depend on AI to give you the tip consequence and never evaluation the work. So don’t take AI’s work as is. Actually add that human within the loop. And that’s the way you guarantee high quality whereas rising your productiveness.

[00:30:03] Mike Allton: Terrific recommendation. That form of echoes one thing we talked about in Sunny Hunt in our earlier episode, the place she was saying, at all times, at all times, at all times confirm all the things that the AI is telling you, don’t simply settle for any form of output as gospel fact, significantly if it’s together with statistics and quotes and information that you just simply don’t know if that’s correct.

So having that, that sandwich strategy. It’s terrific recommendation. Audrey, you could have been an absolute delight. I actually respect you for folk who need to join with you. Possibly ask you extra questions. The place can they go?

[00:30:35] Audrey Chia: Yeah, so I’m at all times on LinkedIn. My LinkedIn is Audrey Chia. You’ll find me there and you will notice like a mini rocket ship on the finish of my identify.

So yow will discover me there. Or in case you like, you may go to CloseWithCopy. co CloseWithCopy. co the place I work with purchasers on excessive changing touchdown pages, advertisements, and content material technique.

[00:30:58] Mike Allton: Good. We could have all of Audrey’s hyperlinks and data within the present notes. Now I discussed a second in the past, a few of you’re form of new to AI and advertising and marketing.

For these of you who form of resonate with what I simply mentioned there, I’ve bought a primer, an entire e book that will help you get began with AI and advertising and marketing. The hyperlink within the present notes, you may obtain it at no cost and make yourself familiar so that you just don’t really feel overwhelmed and also you Don’t really feel such as you’re being left behind, however that’s all we’ve bought for in the present day.

Pals. Thanks, Audrey. Thanks to all of you for listening. Don’t overlook to search out us on Apple and depart us a evaluation till subsequent time. Welcome to the grid. Thanks for becoming a member of us on AI in Advertising: Unpacked. I hope in the present day’s episode has impressed you and given you actionable insights to combine AI into your advertising and marketing methods.

You loved the present. Please subscribe in your favourite podcast platform and take into account leaving a evaluation. We’d love to listen to your ideas and reply any questions you may need. Don’t overlook to affix us subsequent time as we proceed to simplify AI and assist you to make an actual influence in your advertising and marketing efforts till then, hold innovating and see simply how far AI can take your advertising and marketing.

Thanks for listening and have a improbable day.

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