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Lululemon Faucets Google’s Brandon Viney as North America Model Artistic Director

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Lululemon Faucets Google’s Brandon Viney as North America Model Artistic Director


Brandon Viney joined athleisure large Lululemon as vp, North America model artistic director.

Viney spent almost six years as Google’s group artistic director, main its in-house Google Model Studio artistic company and founding the Alphabet-owned firm’s Artistic Fellowship for numerous rising creatives.

Previous to Google, he was an artwork director at Wieden+Kennedy for almost seven years, launching campaigns for manufacturers together with Nike and Powerade.

Lululemon, greatest recognized for its leggings and yoga attire, mentioned Viney might be certainly one of 4 not-yet-named regional leads becoming a member of counterparts for the Asia-Pacific area, China mainland Europe, the Center East, and Africa.

He’ll oversee artistic course in North America for model studio operators, campaigns, casting, copy, and styling.

The first artistic marketing campaign he debuted for Lululemon went stay in April, that includes Nationwide Soccer League stars Odell Beckham Jr. and DK Metcalf.

“Innovation and pushing the boundaries of what’s doable is valued at each stage,” Viney mentioned in a press release. “I’m energized by the chance to carve out new artistic territory and affect how individuals expertise this magnetic model.” 

Making strikes

Viney’s arrival follows a number of adjustments on the high of Lululemon’s model and artistic groups.

Jonathan Cheung joined the corporate in January as international artistic director, after working as an advisor and marketing consultant for manufacturers together with Hole, Levi Strauss, and Mattel. Former Ralph Lauren senior designer, J.J. Collier, got here on board on the identical time to steer the boys’s and ladies’s outwear groups.

In Might, chief product officer Solar Choe left, and the corporate mentioned on the time that it could not exchange her, as a substitute, it constructed a brand new group comprising leaders from its model and merchandising items.

As a part of this shuffle, chief model officer Nikki Neuburger grew to become chief model and product activation officer, including footwear, merchandising, and product operations to her tasks. Elsewhere, chief merchandising officer Elizabeth Binder began reporting to Neuburger.


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Di davidloft92@gmail.com

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