Medicare open enrollment advertising and marketing ideas – Many shoppers will change plans.
Medicare Open Enrollment for protection starting January 1, 2025 will run from October 15 to December 7, 2024. Meaning your open enrollment advertising and marketing wants to start now.
The hoopla round Open Enrollment has already began. I bought my first mailers this previous week And, if the shoppers in your space are like me, they are going to be saving what they get and searching it throughout earlier than making a call.
For a lot of shoppers, the Open Enrollment interval offers them an opportunity to modifications their plans. Many plans have been adjusted through the yr. For many individuals, dropping an costly prescription drug is a vital cause to modify plans. For others, it might be that their physician has moved out of their community. Or, it might be the associated fee.
30% will change throughout open enrollment
For those who’re doing open enrollment advertising and marketing, you will have a terrific alternative.
30% of people who find themselves enrolled in an present plan change. Whether or not it’s to a Medicare benefit plan or out of 1 again to unique Medicare with new half D protection.
As a result of it’s so complicated to many individuals, the insurance coverage agent that reaches out with a useful hand would be the one they flip to.
For those who promote supplemental Medicare insurance policies, you’ll wish to be prepared along with your open enrollment advertising and marketing. Think about a number of outreach touches. That ought to embrace junk mail and electronic mail.
Unsolicited mail is the one medium that reaches everybody
Bear in mind, junk mail is the ONLY medium that can attain all of the senior households in your space. If three out of ten seniors in your space are nice prospects, you possibly can’t afford to overlook a single one. Ensure you get the perfect focused mailing record you possibly can. There’s a nice postal saving once you use an correct, up-to-date mailing record.
Open Enrollment Advertising Ideas:
Goal – You wish to be certain that the best individuals are getting your message. In immediately very analytic world, your record dealer may help you discover the proper individuals to your open enrollment mailing.
Personalize – The extra you possibly can join along with your prospects, the extra profitable you’ll be. That’s additionally why many insurance coverage brokers put their picture on their advertising and marketing materials. It makes individuals really feel that they know them.
Don’t litter – One of many worst errors you can also make is cluttering your artistic with an excessive amount of info. Concentrate on the supply and easy calls to motion. Save the main points for later within the “purchaser journey”.
Fuse with electronic mail– One examine discovered that folks spend 25% extra when junk mail is utilized in mixture with electronic mail advertising and marketing. Your response fee goes up once you fuse a number of channels collectively. Folks have to see your title/message in several methods. That’s the way you break via the litter. BTW – Electronic mail addresses can be found once you order a advertising and marketing record for open enrollment. Ensure you ask the individuals you’re working with for electronic mail addresses to accompany your mailing record.
Postcards are a prime junk mail medium for Open Enrollment advertising and marketing
We do love postcards for this. They’re essentially the most seen and least costly solution to attain seniors in your space.
You’ll be able to create your personal open enrollment advertising and marketing postcard or customise one on-line at myDMpostcards.com.