The Kansas Metropolis Chiefs might have received the kickoff recreation in opposition to the Baltimore Ravens on NBC and Peacock, however the NFL additionally got here out on high as a winner with rankings.
Viewership for the NFL kickoff recreation on Thursday averaged 48.9 million, in line with AdImpact.
The information discovered that the sport reached a peak viewers of 55.6 million viewers at 10:09 p.m. ET close to the tip of the primary half, whereas YouTube and YouTube TV captured 16% of the viewers. Different streaming platforms collectively held 34% of the viewership.
AdImpact discovered that final yr’s NFL kickoff recreation between the Chiefs and Detroit Lions averaged 40.1 million viewers, so this yr noticed an 18% improve in common viewership. The analysis information confirmed that the height estimated viewership for final yr’s recreation was 45.3 million at 9:27 p.m. ET. With this yr’s peak at 55.6 million, there was a 22.7% distinction between this yr’s and final yr’s recreation.
The data comes from AdImpact’s dataset, which is collected by AdImpact’s Superior TV panel of monitored good TVs, totaling 23 million. This information contains viewing patterns and gadgets tracked utilizing automated content material recognition know-how.
“These viewership numbers exhibit the clear worth of the NFL as a media property, particularly for linear tv,” Don Norton, normal supervisor of information options at AdImpact, mentioned. “With such sturdy numbers kicking off the season, it appears that evidently NFL programming will as soon as once more reign supreme over client’s viewing habits this yr.”
Along with AdImpact’s numbers, Samba TV reviews that 17.3 million U.S. households watched the Thursday Night time Soccer matchup between the Chiefs and the Ravens (NBC) in the course of the L+0D window.
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The rankings, which occurred regardless of a rain delay, are an important signal for the NFL, which is trying to construct off of many file rankings in its 2023-2024 season.
As an example, Nielsen’s last Tremendous Bowl 58 numbers confirmed Paramount’s broadcast reaching 123.7 million common viewers, making it the most-watched telecast ever. The sport was up 7.4% over Fox’s Tremendous Bowl 57 matchup between the Chiefs and the Philadelphia Eagles, which got here in at 115.1 million common viewers.
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