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What consumers need to know
On July 2024, Oracle America, Inc. agreed to pay $115 million to settle a class action lawsuit alleging improper collection…
B2C Email Strategies
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How to Launch a Product, According to Experts
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone…
B2C Email Strategies
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How to customize a WooCommerce product page
To effectively showcase your goods online, you’ll need product pages that are visually appealing and easy to navigate. The default…
B2C Email Strategies
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Building Successful Strategic Alliances: From Basics to Benefits
When embarking on the journey of strategic alliances, it’s much like setting sail on a vast ocean. Your business goals…
B2C Email Strategies
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The 8 Best HIPAA-Compliant Live Chat and Text Messaging Apps
Over the last decade, many industries have seen a shift in how people want to interact with businesses and service…
AI in Marketing
B2C Email Strategies
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Answering The Question Will AI Be The Death Of SEO?
Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques…
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Before & After
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How to Build a Plan Creators & Customers Will Love [+ Templates]
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated…
AI in Marketing
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Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
Advertising & Paid Media
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25 tips to boost sales
You can never start planning too early for Black Friday and Cyber Monday (BFCM) — the biggest shopping season of…
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
BC:: No, I don’t because I think…I mean, obviously, the conversations we’re having right now, this is the new evolution…