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Past the Rebrand: 10 Eye-Opening Twitter (X) Stats Each Social Media Person Ought to Know

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Past the Rebrand: 10 Eye-Opening Twitter (X) Stats Each Social Media Person Ought to Know


I keep in mind the primary time I signed up for Twitter again within the day—again when it was all about sharing fast updates and following celebrities’ each tweet. It felt like a endless stream of ideas from internationally, all packed into 140 characters.

Quick ahead to at this time, and it’s exhausting to consider how a lot has modified. With Elon Musk’s large $44 billion acquisition and the shift to X, the platform seems like a complete new beast. What hasn’t modified, although, is its place as a social media powerhouse, and truthfully, I’ve discovered myself diving into its numbers to make sense of the place X stands at this time.

So, should you’re as curious as I used to be about how many individuals are nonetheless tweeting, who’s raking in followers, or how a lot time we’re all actually spending scrolling, this deep dive into X’s stats will provide you with all of the solutions.

                                          Follows.com

1. Twitter/X at a look: Prime statistics

  •  500 million month-to-month lively customers worldwide (Supply: X/Twitter CEO Linda Yaccarino)
  • 245 million each day lively customers globally (Supply: X/Twitter)
  • X reaches 12.6% of world web customers (Supply: DataReportal)
  •  61.2% of customers are male, whereas 38.8% are feminine (Supply: DataReportal)
  •  The platform generated $2.98 billion in promoting income in 2023 (Supply: eMarketer)
  •  1,000 staff work at X at this time, down from 7,500 in 2021 (Supply: PayScale)
  •  Probably the most adopted account on X is Elon Musk with 166.43 million followers (Supply: Social Blade)

2. A quick historical past of Twitter/X: From tweets to rebranding

  • The primary tweet was despatched on March 21, 2006 by Jack Dorsey (Supply: Twitter).
  •  Twitter hit one billion tweets in 2009 (Supply: Statista).
  •  Twitter went public in November 2013 with 200 million customers (Supply: TechCrunch).
  •   Elon Musk bought Twitter for $44 billion in 2022, rebranding it to X (Supply: The New York Occasions).

3. Month-to-month lively customers: International and U.S. attain

  • X at present has over 500 million month-to-month lively customers worldwide (Supply: X/Twitter CEO Linda Yaccarino).
  • Elon Musk claimed 600 million customers in Could 2024, although the extra accepted determine is 500 million (Supply: Elon Musk, Linda Yaccarino).
  • 50.5 million customers are based mostly in the US (Supply: Statista).

                                                                Backlinko

4. Day by day lively customers: A better look

  •  X has round 245 million each day lively customers worldwide, in line with firm estimates (Supply: X/Twitter).
  •  Unbiased analyses, corresponding to Apptopia, counsel each day customers might be as little as 121 million (Supply: Apptopia), although official numbers vary from 200-250 million DAUs (Supply: Mashable, Business Dive).

                                                          SocialFly

  • X ranks twelfth among the many hottest social networks globally, reaching 12.6% of web customers (Supply: DataReportal).
  • Right here’s how X stacks up in opposition to different main platforms as of October 2023 (Supply: DataReportal):
  • Fb: 3,030 million customers
  • YouTube: 2,491 million customers
  • WhatsApp: 2,000 million customers
  • X (Twitter): 666 million customers

6. Who makes use of X? Demographics breakdown

   – Age Demographics:

  • 58.38% of X’s customers are between 18-34 years previous (Supply: Similarweb).
  • The most important age group is 25-34 with 29.58% of customers (Supply: Similarweb).

– Gender Demographics:

  • 61.2% of customers are male (Supply: DataReportal).
  • 38.8% are feminine, making X extra male-dominated than platforms like Instagram or LinkedIn (Supply: DataReportal).

   – The highest 5 most adopted accounts are (Supply: Social Blade):

     1. Elon Musk – 166.43 million followers

     2. Barack Obama – 131.96 million followers

     3. Justin Bieber – 111.5 million followers

     4. Cristiano Ronaldo – 110.43 million followers

     5. Rihanna – 108.48 million followers

8. Twitter/X consumer progress: Milestones through the years

  – Twitter/X has seen constant progress since 2017 (Supply: Statista). Listed below are key progress milestones:

  •  Q1 2017: 109 million DAUs
  •  Q1 2020: 166 million DAUs
  •  November 2022: 259.4 million DAUs
  •  September 2023: 245 million DAUs (revised determine)

9. Why folks use X

 – 60.6% of customers log into X to remain updated with information and present occasions (Supply: DataReportal).

   – Different frequent actions embrace:

  •     34.9% use it to analysis manufacturers or merchandise (Supply: DataReportal).
  •      34.8% browse for entertaining content material (Supply: DataReportal).
  •      27% put up or share photographs or movies (Supply: DataReportal).

10. X’s monetary efficiency: Income and valuation

X’s promoting income reached $2.98 billion in 2023, down from $4.14 billion in 2022 (Supply: eMarketer). Right here’s a year-by-year breakdown of promoting income (Supply: eMarketer):

  •  2021: $4.46 billion
  •   2022: $4.14 billion
  •   2023: $2.98 billion

X at present employs round 1,000 staff, a big drop from 7,500 in 2021 (Supply: PayScale).

Wrapping up

After diving into all these numbers, it’s clear that X, previously often known as Twitter, stays a big participant within the social media world, regardless of all of the modifications it’s gone by. From Elon Musk’s takeover and rebranding to X, to its consumer base of over 500 million month-to-month lively customers, the platform continues to carry its floor. The demographic breakdown exhibits a powerful, predominantly male viewers, with youthful customers main the cost. And regardless of fluctuations in its each day lively customers and promoting income, X nonetheless instructions consideration as a hub for information, leisure, and model engagement. 

Regardless that X is now not the social media big it as soon as was by way of advert income, its affect is plain. Probably the most adopted accounts, like Elon Musk and Barack Obama, exhibit the platform’s world attain, whereas its presence in international locations like Japan, India, and Indonesia exhibits its rising attraction past the U.S. As X continues to evolve, it’ll be fascinating to see how these stats shift sooner or later. Whether or not you’re an informal consumer or a model hoping to leverage its attain, X continues to be very a lot value maintaining a tally of.



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Di [email protected]

Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. This early curiosity laid the groundwork for a career in digital marketing.During their formative years, Emarketing World Admin spent countless hours experimenting with website design, online advertising, and social media. These hands-on experiences sparked a deep passion for digital marketing and led them to pursue a career in the field. Their early projects ranged from managing small business websites to running grassroots online campaigns, providing a solid foundation for their future endeavors.### Education and Professional DevelopmentEmarketing World Admin’s educational background includes a combination of formal studies and continuous learning in the realm of digital marketing. They hold a degree in Marketing or a related field from a reputable institution, supplemented by specialized certifications in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.In addition to their formal education, Emarketing World Admin has actively pursued ongoing professional development. They regularly attend industry conferences, webinars, and workshops to stay current with the latest trends, tools, and best practices in digital marketing. This commitment to continuous learning ensures that their insights and strategies are always aligned with the evolving digital landscape.### Professional Experience and AchievementsWith over a decade of experience in digital marketing, Emarketing World Admin has held various roles, including digital marketing strategist, SEO consultant, and e-commerce specialist. Their career includes working with a diverse range of clients, from startups to established corporations, across various industries.Throughout their career, Emarketing World Admin has achieved significant milestones, such as successfully managing high-profile digital campaigns, increasing online visibility for numerous brands, and driving substantial revenue growth through targeted marketing strategies. Their expertise encompasses a wide array of digital marketing disciplines, including content marketing, email marketing, data analytics, and conversion optimization.### The Birth of EmarketingWorld.onlineEmarketingWorld.online was created out of Emarketing World Admin’s desire to share their extensive knowledge and experience with a broader audience. The website was launched as a comprehensive resource for individuals and businesses looking to enhance their digital marketing efforts.The platform features a wide range of content, including in-depth articles, how-to guides, case studies, and expert interviews. Emarketing World Admin is dedicated to providing actionable insights and practical advice that users can implement to achieve their marketing goals. The website also offers tools and resources designed to help users analyze their marketing performance and optimize their strategies.### Philosophy and MissionThe core philosophy of EmarketingWorld.online revolves around the belief that effective digital marketing is both an art and a science. Emarketing World Admin emphasizes the importance of data-driven decision-making, creative problem-solving, and ongoing experimentation in achieving marketing success.The mission of EmarketingWorld.online is to empower businesses and individuals with the knowledge and tools they need to thrive in the digital world. By providing valuable resources, actionable strategies, and expert guidance, Emarketing World Admin aims to help users navigate the complexities of digital marketing and achieve measurable results.### Personal Touches and Community EngagementOne of the distinguishing features of EmarketingWorld.online is the personal touch that Emarketing World Admin brings to the content. Their unique perspective and hands-on experience are reflected in every article, guide, and resource. Emarketing World Admin is known for their ability to translate complex marketing concepts into practical, easy-to-understand advice.In addition to content creation, Emarketing World Admin actively engages with the EmarketingWorld.online community. Through social media interactions, email newsletters, and direct feedback from readers, Emarketing World Admin fosters a dynamic and supportive environment. They are committed to addressing user questions, offering personalized recommendations, and building a network of digital marketing professionals and enthusiasts.### Looking AheadAs EmarketingWorld.online continues to grow, Emarketing World Admin is excited about the future and the opportunity to expand the platform’s offerings. Future plans include introducing new content formats, such as video tutorials and interactive webinars, and collaborating with other industry experts to provide even more valuable insights.Emarketing World Admin remains dedicated to staying at the forefront of digital marketing innovation and providing users with the tools and knowledge they need to succeed. Whether you’re a seasoned marketer or just starting out, EmarketingWorld.online is here to support and guide you on your journey to digital marketing success.

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