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Re-engagement e-mail examples: Learn how to win again subscribers

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Re-engagement e-mail examples: Learn how to win again subscribers


By June 21, 2024

Have you ever seen a major variety of your e-mail record subscribers are not interacting along with your content material or following your calls to motion? Then it could be time to start out a re-engagement e-mail marketing campaign!

This is usually a tremendous efficient e-mail advertising and marketing technique for successful again inactive subscribers. 

In any case, one examine signifies that the common e-mail record decay price, which is the share of subscribers who develop into inactive, is between 22% and 30% per 12 months.

Which means, until you’re cleansing your e-mail record often, you’re probably sending loads of messages into the void, by no means to be seen once more.

Nonetheless, with re-engagement emails, you can begin successful again a few of these inactive subscribers. To achieve success, although, you’ll have to hold some greatest practices in thoughts.

So, on this article, we’ll discover easy methods to write win-back emails. We’ll additionally present examples of some efficient re-engagement e-mail marketing campaign methods, from one-off surveys and free assets to total e-mail sequences.

What’s a re-engagement e-mail?

A re-engagement e-mail, additionally known as a “win-back e-mail”, is a message you ship to subscribers who’ve develop into inactive. 

These emails goal to rekindle the curiosity of people that haven’t made a purchase order or interacted along with your model for some time.

Re-engagement e-mail campaigns are an important technique for sparking the curiosity of inactive subscribers earlier than eradicating them out of your mailing record. In any case, emailing unresponsive subscribers with messages isn’t serving to them or your small business.

Earlier than saying goodbye, nonetheless, a win-back e-mail presents one ultimate alternative to reconnect and rebuild your buyer relationship.

In the end, your aim is to re-establish a reference to those that appear to have misplaced curiosity in your merchandise, providers, or content material.

Right here is an instance re-engagement e-mail from the publication professionals at Advertising and marketing Brew. Whereas the three-week inactivity timeline is fairly tight by most trade requirements, they do an important job of making certain their record is actually engaged with their content material.

This fashion, they hold their e-mail record clear, and guarantee most of their messages aren’t getting misplaced in recipients’ spam folders.

Morning Brew send re-engagement emails after just a few weeks of inactivity

How efficient are re-engagement emails?

Whereas re-engagement e-mail campaigns are a good way to win again subscribers, you possibly can’t anticipate each inactive subscriber to develop into energetic once more.

Most e-mail win-back campaigns have a hit price of 14% as much as 29% within the best-case situation. 

A number of e-mail advertising and marketing research have discovered that sending a sequence of emails could also be more practical than sending only a single e-mail. A re-engagement sequence of three emails seems to be the candy spot. 

One current examine discovered that a number of totally different ways will work, however nobody tactic considerably outperformed the others.

In a while, we’ll talk about how every of the strategies under work, in addition to present a number of extra examples. We’ll additionally inform you easy methods to arrange an efficient re-engagement e-mail sequence.

Keep in mind although, the strategy that works greatest for your small business is dependent upon the wants and pursuits of your distinctive viewers.

How create a re-engagement e-mail

The aim of your re-engagement e-mail marketing campaign is to get individuals occupied with your emails once more. 

So, each component of your e-mail – the topic line, the content material, and the call-to-action – must help that aim.

Re-Engagement e-mail topic strains

For re-engagement e-mail topic strains, the most effective ones particularly reference your aim: to win again your subscribers!

Right here is an instance of an e-mail from Tomasz Borys at Kissmetrics:

Reengagement email subject line exampleReengagement email subject line example

You can even take a extra private method, like this e-mail from Threadless:

Reengagement email subject line exampleReengagement email subject line example

Each topic strains work effectively. Nonetheless, they every seize the reader’s consideration in several methods.

A easy “We miss you!” lets the subscriber know that you just recognize their readership. It additionally feels extra conversational. 

On the flip facet, “Do you continue to need updates from us?” is direct and inquisitive. It tells the subscriber that you just care about their time and wish to ensure they get one thing out of the connection.

For extra inspiration, contemplate reviewing your previous emails to see what’s working on your particular viewers. Search for widespread themes like topic line size and tone to see what tends to work greatest on your audience.

You can even strive utilizing personalization, like together with your subscribers’ first names within the topic line. It’s no secret that personalization helps you join along with your subscribers and stand out slightly extra within the inbox. 

For instance, the e-mail from Threadless may have gone one step additional by saying, “We miss you, Sam!”

Since these particulars rely upon what your viewers responds to, strive testing totally different variations and discover that candy spot.

Re-engagement e-mail content material

Most re-engagement emails’ content material is brief – typically simply two or three paragraphs. All it’s essential to do is to make the aim of your e-mail clear: “Do you continue to wish to get emails from us?”

Then, you may contemplate explaining the worth your emails present. 

Keep in mind, these are individuals who signed as much as obtain messages from you however sooner or later stopped studying. 

They wished to listen to from you earlier than, so how will you get them re-interested in what it’s a must to say? 

Ask your self a number of questions:

  • What did my subscribers signal as much as obtain initially?
  • Am I persevering with to ship them content material based mostly on their unique expectations?
  • Did I modify something in my e-mail technique that may have precipitated them to cease participating with my content material?
  • What can I supply to pique their curiosity once more?

After you have these solutions in thoughts, it’s time to start out writing your e-mail.

Right here’s an instance of a re-engagement e-mail we despatched to our inactive weblog publication subscribers:

Re-engagement email example from AWeberRe-engagement email example from AWeber

The format is straightforward, and it makes a great template for any re-engagement e-mail:

  • You haven’t opened any emails from us shortly
  • We wish to ensure you’re nonetheless
  • Click on this button to remain on the record
  • Right here’s what you possibly can anticipate when you stay on the record

That’s all it’s a must to say in a re-engagement e-mail–only one sentence and some bullet factors. In any case, the shorter your e-mail is, the extra probably individuals are to learn it and click on the button.

Getting inactive subscribers up to the mark may also assist get them re-interested in your content material. So, contemplate including a brief bulleted record of your current “biggest hits,” equivalent to:

  • Merchandise
  • Content material
  • Promotions

Re-engagement e-mail incentives

Talking of promotions, providing an incentive, like a white paper or coupon code, may also provide help to re-engage subscribers. 

When you hooked them onto your record with a bit of content material prior to now, contemplate the way you may be capable of repeat that success throughout your re-engagement e-mail marketing campaign.

Take a look at this instance from Paperworks, a stationary and premium paper supplier:

re-engagement email with a discount offerre-engagement email with a discount offer

Providing a particular low cost is a good way to get subscribers occupied with your emails once more. 

Not solely are you giving your subscribers one thing in change for his or her time and a spotlight, however you may even get one other sale out of it as effectively.

Re-engagement e-mail suggestions

That will help you be taught extra about why subscribers grew disinterested in your content material, asking them for particular suggestions may assist fill within the gaps. For instance:

  • Was there one thing you can have executed higher for these subscribers? 
  • What made them cease participating within the first place?

Asking these questions instantly may help you determine precisely the place you possibly can enhance your e-mail advertising and marketing technique.

Moreover, when you make a subscriber really feel like their opinion is actually valued, they could wish to stick round. Plus, this offers you priceless perception into their wants that you just wouldn’t get wherever else.

As you get suggestions and spot widespread themes, you possibly can implement their recommendations sooner or later.

Re-engagement e-mail name to motion

The entire level of your e-mail is to immediate subscribers to take an motion, so ensure your emails have a name to motion that’s daring and clear.

Usually, you’ll wish to restrict your self to 1 name to motion as a way to improve your click-through price. Nonetheless, there are exceptions to this rule.

In the end, your CTA ought to make it simple for recipients to:

  • Keep on or choose out of your record
  • Be taught extra a few services or products
  • Obtain an incentive

For instance, take a look at this e-mail and CTA from Grammarly:

re-engagement email example from Grammarlyre-engagement email example from Grammarly

Whereas having one name to motion is the traditional method, some re-engagement emails examples additionally embody an unsubscribe hyperlink. 

For example, check out this e-mail from a PEW, a non-profit group:

win-back email example from Pewwin-back email example from Pew

Lastly, some re-engagement emails even let subscribers select to get emails much less typically, like the instance under.

re-engagement email example from Marie Forleore-engagement email example from Marie Forleo

7 Re-engagement e-mail examples

Now that you just’ve received a good suggestion of what goes into an efficient win-back e-mail, let’s have a look at some re-engagement e-mail examples.

The next concepts are nice methods to get clients occupied with your model once more.

1. Surveys

In case your subscribers aren’t responding to what you’ve been sending, strive asking them what they wish to get from you. In any case, this may help you higher perceive your viewers’s pursuits and preferences. 

For instance, you may ship a re-engagement e-mail with the topic line “We miss you! Inform us how we will enhance.” Then, on your name to motion, embody a hyperlink to a short survey. Take into account asking questions on:

  • Their favourite kinds of content material
  • Merchandise they’re occupied with
  • How typically they’d like to listen to from you

In the end, this suggestions may help information your future e-mail advertising and marketing campaigns, in addition to present subscribers you worth their opinions.

Survey email from PNC BankSurvey email from PNC Bank

2. Coupons and reductions

When you’re in ecommerce, the traditional strategy to win again inactive clients is to ship them a juicy low cost coupon. 

Take into account making this a greenback off low cost fairly than a p.c off low cost. One examine of win-back campaigns discovered that greenback off reductions activated extra subscribers.

For example, you can ship an e-mail with the topic line “We miss you! Right here’s $10 off your subsequent buy.” 

Then, within the content material of your e-mail, you should definitely embody your low cost code and a name to motion directing subscribers to your retailer.

You may also take into consideration highlighting new or widespread merchandise to entice them much more.

Subject line from Uber EatsSubject line from Uber Eats
Email from Uber Eats with promotional 40% offEmail from Uber Eats with promotional 40% off

3. New services and products bulletins

Bulletins are superb emails to ship out when you haven’t mailed to your record in a number of months. They’re an important alternative to let recipients learn about new services or products you’re providing.

For instance, contemplate sending a re-engagement e-mail with the topic line “Take a look at our new arrivals!” 

Then, in your e-mail content material, you should definitely showcase your newest and biggest merchandise with high-quality pictures, and embody a CTA to your on-line retailer.

By exhibiting off your most up-to-date arrivals, you possibly can recapture the curiosity of consumers who’ve grown uninterested in your previous line of merchandise.

Email subject line from Guitar StudioEmail subject line from Guitar Studio
Email example promoting new products from Guitar CenterEmail example promoting new products from Guitar Center

4. Free assets

Free assets are additionally wonderful to ship when you haven’t emailed your record in awhile. 

A high-value digital useful resource, like an e book or a course, may be a good way to reveal that it’s price their time to be in your record. 

For example, think about using the re-engagement e-mail topic line “Unique free e book only for you!” and supply a hyperlink to the obtain.

You also needs to you should definitely spotlight the worth recipients will acquire from the useful resource, reinforcing the worth they’ll get if they continue to be energetic subscribers.

Reengagement email subject line example from ZapierReengagement email subject line example from Zapier
Reengagement email with win back using free resourcesReengagement email with win back using free resources

5. Buyer testimonials

You should use buyer testimonials with different kinds of content material talked about above. For example, share a number of testimonials a few new service you might have.

Consider using a topic line like “See what others are saying about our new service!” and embody direct quotes from clients.

This technique may be particularly efficient together with a few of the others listed above. 

For instance, together with testimonials with a brand new service announcement or particular low cost can construct belief and credibility whereas encouraging inactive subscribers to re-engage.

Reengagement subject line example from Phi Kappa PhiReengagement subject line example from Phi Kappa Phi
Reengagement email example from Phi Kappa PhiReengagement email example from Phi Kappa Phi

6. Restricted time presents

One other nice strategy to win again subscribers is by inducing a way of urgency in your emails. 

For example, you may supply a limited-time low cost or promotion to encourage recipients to take motion shortly.

Think about using a topic line like “Restricted time supply! $10 off only for you,” and embody a countdown timer or particular end-date.

By inducing a way of urgency, you will get clients to take motion shortly.

Reengagement subject line example from BabbelReengagement subject line example from Babbel
Reengagement email from BabbelReengagement email from Babbel

7. Resubscription Gives

 Re-subscription presents is usually a nice incentive to get subscribers occupied with your services or products once more.

For example, you may use the re-engagement e-mail topic line, “We wish you again! Get pleasure from 30 days of free premium entry.” 

Then, embody a CTA to your sign-up web page the place clients can check out your platform once more for a restricted time without spending a dime.

In case your services or products is delivering the worth the client needs, there’s a great probability they’ll stick round after the free trial is over.

Reengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedInReengagement email subject line from LinkedIn
Reengagement email example from LinkedInReengagement email example from LinkedIn

Re-engagement e-mail marketing campaign sequences

All e-mail lists are totally different, so what works greatest in a single state of affairs could not work so effectively in one other. One message may do the trick, however you can be more practical by sending two or three emails to heat individuals up and get them re-activated.

Since these subscribers are already much less engaged, goal to maintain your marketing campaign quick. Ship an e-mail, wait a number of days, and see who’s interacted along with your content material.

In the event that they’ve clicked by way of to your content material or acknowledged they wish to stay in your e-mail record, then nice! They’ll keep in your record and proceed to get your superior emails.

Listed below are two re-engagement e-mail examples that have been despatched a number of days aside.

That is the primary one. Discover how quick it’s?

re-engagement email example from Tara Read - 1re-engagement email example from Tara Read - 1

 And right here’s the following one, despatched two days later:

win-back email example from Tara Read - 2win-back email example from Tara Read - 2

The sequence of emails above is concise, and in addition respectful. In the end, even when subscribers choose to not re-engage, it’s vital to think about what they need.

This fashion, in the event that they develop curiosity in your services or products at a later date, you haven’t burned any bridges.

Begin successful again subscribers with a re-engagement e-mail marketing campaign

When you take the time to craft a re-engagement e-mail marketing campaign, there’s a great probability you possibly can win again some subscribers.

Nonetheless, if some recipients haven’t responded, it could be time to say goodbye. And that’s completely okay!

You’ve executed what you possibly can to win them again, but when they don’t wish to obtain your emails, it’s higher to allow them to go. Not solely will they recognize a cleaner inbox, nevertheless it’ll additionally assist enhance your e-mail deliverability. 

In the end, this may enhance your e-mail advertising and marketing in the long term.

Now, we all know that generally it may be actually exhausting to put in writing your emails. That’s why we created our What to Write in Your Emails information and course, full with 45+ e-mail templates. It would prevent hours of labor each month.

How do you propose on working a re-engagement marketing campaign of your personal? Go away a remark under to share your concepts. 

Or, if you have already got an AWeber account, watch this video to see precisely easy methods to create and ship your personal re-engagement emails!

Re-engagement e-mail FAQs

When must you ship a re-engagement e-mail?

Many advertising and marketing specialists advocate that you just wait at the very least three to 6 months after a subscriber turns into inactive to ship a re-engagement e-mail.

Nonetheless, the right period of time can rely in your particular viewers.

For instance, in case your content material is time-sensitive or encourages frequent interplay, one to 2 months could also be a greater timeline.

You could even contemplate beginning a win-back e-mail marketing campaign throughout different instances. 

For instance, when you’re planning a serious record cleanup, updating your services or products choices, or discover declining engagement charges, you may wish to contemplate sending re-engagement emails.

In the end, it’s key to consider the conduct and preferences of your distinctive subscribers, and align them with your small business objectives.

What number of emails must you ship in a re-engagement marketing campaign?

As we talked about earlier, there’s no excellent variety of messages to ship in a re-engagement e-mail marketing campaign. 

What works greatest for your small business is dependent upon the preferences of your particular viewers.

Whereas sending only one e-mail could also be greatest for some manufacturers, different manufacturers could wish to design a sequence of two, three, and even 4 emails.

So, you should definitely check out some totally different methods with totally different segments of your viewers. It will provide help to perceive how one can greatest win again your subscribers.





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Di [email protected]

Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. This early curiosity laid the groundwork for a career in digital marketing.During their formative years, Emarketing World Admin spent countless hours experimenting with website design, online advertising, and social media. These hands-on experiences sparked a deep passion for digital marketing and led them to pursue a career in the field. Their early projects ranged from managing small business websites to running grassroots online campaigns, providing a solid foundation for their future endeavors.### Education and Professional DevelopmentEmarketing World Admin’s educational background includes a combination of formal studies and continuous learning in the realm of digital marketing. They hold a degree in Marketing or a related field from a reputable institution, supplemented by specialized certifications in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.In addition to their formal education, Emarketing World Admin has actively pursued ongoing professional development. They regularly attend industry conferences, webinars, and workshops to stay current with the latest trends, tools, and best practices in digital marketing. This commitment to continuous learning ensures that their insights and strategies are always aligned with the evolving digital landscape.### Professional Experience and AchievementsWith over a decade of experience in digital marketing, Emarketing World Admin has held various roles, including digital marketing strategist, SEO consultant, and e-commerce specialist. Their career includes working with a diverse range of clients, from startups to established corporations, across various industries.Throughout their career, Emarketing World Admin has achieved significant milestones, such as successfully managing high-profile digital campaigns, increasing online visibility for numerous brands, and driving substantial revenue growth through targeted marketing strategies. Their expertise encompasses a wide array of digital marketing disciplines, including content marketing, email marketing, data analytics, and conversion optimization.### The Birth of EmarketingWorld.onlineEmarketingWorld.online was created out of Emarketing World Admin’s desire to share their extensive knowledge and experience with a broader audience. The website was launched as a comprehensive resource for individuals and businesses looking to enhance their digital marketing efforts.The platform features a wide range of content, including in-depth articles, how-to guides, case studies, and expert interviews. Emarketing World Admin is dedicated to providing actionable insights and practical advice that users can implement to achieve their marketing goals. The website also offers tools and resources designed to help users analyze their marketing performance and optimize their strategies.### Philosophy and MissionThe core philosophy of EmarketingWorld.online revolves around the belief that effective digital marketing is both an art and a science. Emarketing World Admin emphasizes the importance of data-driven decision-making, creative problem-solving, and ongoing experimentation in achieving marketing success.The mission of EmarketingWorld.online is to empower businesses and individuals with the knowledge and tools they need to thrive in the digital world. By providing valuable resources, actionable strategies, and expert guidance, Emarketing World Admin aims to help users navigate the complexities of digital marketing and achieve measurable results.### Personal Touches and Community EngagementOne of the distinguishing features of EmarketingWorld.online is the personal touch that Emarketing World Admin brings to the content. Their unique perspective and hands-on experience are reflected in every article, guide, and resource. Emarketing World Admin is known for their ability to translate complex marketing concepts into practical, easy-to-understand advice.In addition to content creation, Emarketing World Admin actively engages with the EmarketingWorld.online community. Through social media interactions, email newsletters, and direct feedback from readers, Emarketing World Admin fosters a dynamic and supportive environment. They are committed to addressing user questions, offering personalized recommendations, and building a network of digital marketing professionals and enthusiasts.### Looking AheadAs EmarketingWorld.online continues to grow, Emarketing World Admin is excited about the future and the opportunity to expand the platform’s offerings. Future plans include introducing new content formats, such as video tutorials and interactive webinars, and collaborating with other industry experts to provide even more valuable insights.Emarketing World Admin remains dedicated to staying at the forefront of digital marketing innovation and providing users with the tools and knowledge they need to succeed. Whether you’re a seasoned marketer or just starting out, EmarketingWorld.online is here to support and guide you on your journey to digital marketing success.

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