In a earlier weblog put up, What’s a Model and Easy methods to Outline Yours, we described how a model is just not about what you say.
It’s about what you do.
A model is a verb.
Meaning your web site is your model.
As a substitute of moving into copywriting errors which may be hurting your web site (the right way to write an internet site was coated in our put up Easy methods to Write Web site Copy That Turns Guests Into Prospects), this put up offers with technical errors.
However they’re tremendous easy technical errors that even a copywriter may repair.
5 Fixes to Enhance Your Web site and Your Model.
1. Replace the Copyright Date
Most individuals might not even see the copyright date in your footer. But when they do – and if it’s outdated – you’re sending a message to website guests, aka prospects. The message screams:
WE DON’T PAY ATTENTION TO DETAIL!
Every part you do displays your model. Repair this one and prospects will know that particulars matter to you.
2. Write New Weblog Posts
If you wish to be thought-about a thought chief in your trade, your website wants recent content material. Interval. Nothing says, “We don’t have new concepts to supply our shoppers” extra emphatically than a put up from 2017 as your most up-to-date piece of content material. The fast repair is to easily delete your weblog. Your different choice is to begin posting constant content material. This is not going to solely help your place as a thought chief. It’ll additionally assist your website’s web optimization. As Hubspot places it:
Running a blog helps enhance web optimization high quality by positioning your web site as a related reply to your prospects’ questions.
3. Repair Damaged Hyperlinks
Let’s say you could have an up-to-date weblog full of superior, thought-leading content material. That’s nice. Even higher: Be sure the entire hyperlinks are working.
Like previous copyright dates, damaged hyperlinks replicate poorly in your model’s consideration to element. In addition they result in a nasty person expertise (the dreaded HTTP 404 message). A foul person expertise can, in flip, damage your website’s web optimization.
How dangerous are damaged hyperlinks? A current ballot discovered that damaged hyperlinks are the only most annoying a part of a person’s web site expertise.
4. Embrace Solely Related Social Hyperlinks
Having hyperlinks to your social platforms in your web site is implausible. It lets you join extra deeply with guests, prospects and shoppers. However are you lively on the entire social websites you’re linking to (we’re you, Google+)?
Like outdated weblog posts, social platforms with solely previous posts do nothing to reinforce your model. The message you’re speaking: We don’t care.
And if you’re lively, make sure to interact together with your viewers. Rapidly. In response to Hootsuite:
Fifty-three p.c of you asking an organization a query on Twitter count on a response inside an hour. For a grievance, that quantity jumps to 72 p.c of you.
5. Delete Unused WordPress Plug-ins
Maintaining unused plug-ins merely provides junk to your database. The extra junk, the slower your web site. Why is that this vital? The quick reply: Google doesn’t prefer it. In response to Moz:
Google has indicated website pace (and because of this, web page pace) is likely one of the alerts utilized by its algorithm to rank pages.
Your Web site is Your Model’s First Impression
Maintaining your web site present is a type of duties that’s simple to place off – particularly while you’re busy taking good care of shoppers.
However ignoring it hurts your model.
Not solely from a common status standpoint. But additionally from a sensible, making-money standpoint: 81% of individuals carry out some sort of on-line analysis earlier than making a big buy.
Take some time every week to replace your web site. Your model will thanks for it.
Want extra time to replace your web site? Let Copy Rocket take one factor off your plate by dealing with your copywriting. Contact us right now.
Picture by Dana Vollenweider on Unsplash