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Shein Income and Utilization Stats for 2024

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Shein Income and Utilization Stats for 2024


Shein is without doubt one of the largest fast-fashion retailers worldwide, transport to prospects in over 150 markets.

Identified for its comparatively low-priced attire and wide selection, Shein turned probably the most standard buying locations amongst Gen Z and millennial shoppers the world over.

The Shein app was downloaded greater than 260 million occasions in 2023 alone and Shein’s annual gross sales are forecasted to achieve $50 billion in 2024.

Proceed studying to search out the most recent statistics on Shein utilization in 2024.

Right here’s a fast overview of what you’ll discover on this web page:

Key Shein Stats

  • Shein introduced in $32.2 billion in gross sales worldwide in 2023.
  • Within the US, Shein had 46.9 million distinctive guests in June 2024.
  • Shein claimed an 18% market share worldwide throughout the quick trend class.
  • Round 1 in 4 US shoppers report buying at Shein previously 12 months.
  • Greater than 16,000 staff work at Shein.

Shein Income

In 2023, Shein generated an estimated $32.2 billion in gross sales worldwide, displaying a 41.85% year-over-growth.

Analysts forecast that Shein’s income will hit $50 billion in 2024.

Right here’s a desk with Shein’s income development since 2016:

YrShein Income
2016$0.61 billion
2017$1.55 billion
2018$1.99 billion
2019$3.15 billion
2020$9.81 billion
2021$15.7 billion
2022$22.7 billion
2023$32.2 billion
2024$50 billion

Sources:Reuters, Statista

Shein Downloads Worldwide

The Shein app generated a complete of 199.37 million downloads worldwide in 2024 (as of October).

In 2023, consumers worldwide downloaded Shein 261.94 million occasions, displaying a 31.38% year-over-year improve.

Right here’s an in depth breakdown of Shein’s annual app downloads since 2015:

YrShein Downloads
20152.71 million
201610.23 million
201718.66 million
201859.06 million
201968.26 million
2020123.43 million
2021177.49 million
2022195.84 million
2023261.94 million
2024199.37 million

Supply:Statista

Shein US Distinctive Guests

In June 2024, Shein had 46.9 million distinctive guests within the US.

Supply:eMarketer

Shein Adoption Price

Within the US, 24% of respondents declare to have shopped at Shein previously 12 months, making it probably the most standard quick trend retailers behind Temu and H&M (each at 26%).

Amongst US and UK Gen Z respondents, 30% reported buying at Shein previously 12 months.

Right here’s an in depth breakdown of Temu adoption charge within the US and UK by technology:

EraShare of US and UK Customers Who Shopped at Shein
Gen Z (18-24)30%
Millennials (25-42)25%
Gen X (43-55)21%
Boomers (56+)11%

Supply:Enterprise of Trend

Shein Market Share Worldwide

Based on Coresight Analysis, Shein is the biggest fast-fashion retailer worldwide with a market share of 18%, adopted by Inditex (proprietor of Zara, Massimo Dutti, and different manufacturers) with 17% and H&M with a 5% share.

Supply:Reuters

Shein Gross sales by Nation

Based on GlobalData estimates, the US market accounts for a 28.2% share of Shein gross sales in 2023, adopted by Germany (6.6%) and the UK (6%).

Right here’s a desk with the estimated share of Shein gross sales by nation as of 2023:

NationShare of Shein Gross sales
US28.2%
Germany6.6%
United Kingdom6%
France5.4%
Japan4.3%
Italy4.1%
Brazil3.7%
South Korea3.7%
Spain3.6%
Mexico3.2%

Supply:Reuters

Shein Variety of Staff

Shein has greater than 16,000 staff worldwide positioned throughout over 20 workplaces globally.

Supply:Shein



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Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. 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