Sinclair Names Cindi Dias to Lead its Two Bakersfield Stations


Sinclair has named Cindi Dias vp and gm of KBAK (CBS) and KBFX (FOX) in Bakersfield, California.  

Dias was the final gross sales supervisor on the stations for 17 years.  

“We’re thrilled Cindi will now be main the stations in Bakersfield, the place she has deep relationships available in the market,” mentioned Rob Weisbord, Sinclair’s chief working officer and president of native media. “She has a confirmed report of profitable administration and creating sturdy management groups, and we look ahead to constructing on our momentum available in the market.”  

Dias has 30 years of broadcast and multimedia gross sales expertise and has been with KBAK and KBFX in Bakersfield for the final 26. She began her profession in Los Angeles at Petry Tv, then moved to Bakersfield the place she labored for KERO and KSMJ radio as an account government.

“I’m extraordinarily honored to be named vice chairman and basic supervisor of Eyewitness Information KBAK and KBFX,” mentioned Dias. “My dedication to the Bakersfield neighborhood, our devoted workers, and valued advertisers, has by no means been stronger. It’s an thrilling time in our business and I’m trying ahead to main this extremely gifted workforce into the subsequent era of broadcasting. Via innovation and world class advertising and marketing alternatives, we’ll proceed to serve our neighborhood with excellence, whereas pursuing new methods to fulfill them the place they’re.” 



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