At Little Fowl Advertising and marketing, we’re huge followers of the late Daniel Kahneman. Particularly, his 2011 ebook, Considering, Quick and Sluggish. As an award-winning digital company serving revenue-minded leaders, we predict that Kahneman’s insights into human cognition are essential in navigating the digital panorama and growing an efficient content material advertising and marketing technique.
With immediate gratification and fleeting consideration spans, it might sound counterintuitive to advocate for gradual pondering. Nonetheless, we consider that mastering digital content material requires a fragile stability between fast, attention-grabbing components and deeper, extra considerate methods. Let’s discover a few of Kahneman’s key ideas that may assist us create extra impactful content material advertising and marketing methods:
Quick vs. Sluggish Considering: Whereas our digital content material must seize consideration rapidly, the technique behind it ought to be rigorously thought of. Quick-thinking content material (like eye-catching visuals) attracts customers in, whereas slow-thinking content material (comparable to in-depth articles) retains them engaged. This stability is on the core of any profitable content material advertising and marketing technique.
Associative Reminiscence: Whereas most customers are bombarded with data, creating robust, constant model associations is vital. This requires cautious, long-term planning to construct a coherent digital presence.
Complexity and Coherence: The web is extremely advanced. Our job is to distill this complexity into clear, actionable content material for our shoppers and their audiences. Making a coherent narrative throughout all platforms is extra essential than ever. This calls for a well-thought-out, complete content material technique.
Biases in Determination-Making: Psychological shortcuts, comparable to unconscious biases, are used very often. By anticipating and addressing these psychological shortcuts, we will create more practical, nuanced content material. Understanding cognitive biases is essential within the digital area, the place selections are sometimes made in break up seconds. This data permits us to craft extra persuasive, focused content material.
Augmenting Considering: Instruments like our SOAR™ System assist increase our gradual pondering, permitting us to make extra knowledgeable selections within the fast-paced digital panorama. This technique serves as a progress technique framework, enabling us to systematically method content material creation and distribution.
By making use of these insights to digital content material advertising and marketing, we will create methods that stand out in a world of data overload. And whereas working on the web typically calls for fast motion, the simplest content material is born from cautious consideration and strategic pondering. At Little Fowl Advertising and marketing, we’re dedicated to serving to our shoppers navigate this stability, reaching measurable leads to their digital advertising and marketing efforts.
Able to take your content material advertising and marketing to the subsequent degree? Obtain our free Advertising and marketing Metrics Information to learn to measure and optimize your content material technique for optimum impression.