Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying,…
RR:: Oh, well, yes. I don’t know how interesting they are to the broader world. In fact, it was funny.…
Structured content enables online publishers to assemble pieces of content in multiple ways. However, the process by which this assembly…
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
Episode Summary In this episode of the 7 Figures and Beyond ecommerce podcast, Greg Shuey hosts Andrew and Victor from…
Growth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely…
AJ: Well, because it was in 2008, I have to remind people that the number one social platform in 2008…
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, hosts Greg Shuey and Laurel Teuscher…
MìLà’s Dumpling Revolution from Restaurant to the Retail Shelf with Jen Liao
Join us as we talk with Jen Liao, the co-founder and president of MìLà. Jen shares MìLà’s journey from a…