AI in Marketing
B2C Email Strategies
Before & After
Customer Experience (CX)
Customer Feedback
Customer Journey
Customer Journey Mapping
Customer Relationship Management (CRM)
Customer Service Strategies
Digital Marketing
Email Marketing
Industry Reports
Marketplace Marketing (Amazon, eBay)
Thought Leadership
Thought Leadership
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Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting
JP: Yeah. SS: And then you left to start your own consulting business, which I’m always interested in. People sort…
Why a unique value proposition matters and how to write one
What ultimately determines whether a potential customer makes a purchase? How do they decide where to shop, which products and…