Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
In today’s fast-paced market, attracting new customers to your small business can often feel like fishing in the vast ocean…
A test by test optimization program is not going to cut it if you want to achieve continuous growth. In…
Growth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely…
Why does your business’s success hinge on knowing your target audience? Discovering this group guides your marketing strategies and…
Content workflows remain a manually intensive process. Content staff face the burden of deciding what to do and who should…
TEXT MESSAGING (SMS) & CHAT ABBREVIATIONS: NUMBERS & SYMBOLS ? I don’t understand what you mean ? I have a…
Very few marketing channels are as fast, enduring, and rewarding as email. The channel continues to offer a direct line…
WooCommerce is a powerful ecommerce plugin that lets you set up an online store. It comes with quick access to…
The Secret to Creating High-Performing Video Ads [Per Platform]
In today’s market, it is virtually impossible to have a sound digital marketing strategy without the right video ads. And…