Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
Why does your business’s success hinge on knowing your target audience? Discovering this group guides your marketing strategies and…
Content workflows remain a manually intensive process. Content staff face the burden of deciding what to do and who should…
Very few marketing channels are as fast, enduring, and rewarding as email. The channel continues to offer a direct line…
Here’s what that means for user privacy and your business. Third-party cookies are being phased out by browsers and more…
By Rhonda Bradley June 27, 2024 Gain a competitive advantage and kick-start your affiliate marketing strategy with the latest, most…
To control how content changes, teams must be able to track the content’s history. A complete profile of changes in…
As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects…
How to Build a Structure that Supports Optimization Within Your Company
A test by test optimization program is not going to cut it if you want to achieve continuous growth. In…