Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
Your “About Us” page is one of the foundational elements of your website. It’s more than just a rundown of…
Here’s what that means for user privacy and your business. Third-party cookies are being phased out by browsers and more…
Studies show that 88% of online shoppers are less likely to return to a site after a bad experience. This…
WordPress is an extremely versatile platform. Thanks to the thousands of plugins for ecommerce on WordPress, you can build literally…
Estimated read time: 35 minutes, 32 seconds With so many marketing channels to manage to promote your game, combined with…
If you read the first part of my analysis, you now know that you need to reassess your product &…
In the age of TikTok video trends and YouTube shorts, is paid Search marketing still worth the investment for eCommerce…
Safely Leveraging AI in SEO: Best practices and Google compliance tips
This blog post was distributed through the MarketingSherpa email newsletter. Although the straightforward use of AI-generated content is not awarded…