Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
You can never start planning too early for Black Friday and Cyber Monday (BFCM) — the biggest shopping season of…
Episode Summary In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman…
WooCommerce is a powerful ecommerce plugin that lets you set up an online store. It comes with quick access to…
Are you a fine artist or a fine art appreciator? Maybe you’re just a fine person who enjoys art! Whatever…
Tracking ecommerce metrics helps you make data-informed decisions about your business, from your website and marketing to your inventory and…
This year as we reflected on the growth A Better Lemonade Stand experienced over the past 5 years, we decided…
As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects…
WordPress is an extremely versatile platform. Thanks to the thousands of plugins for ecommerce on WordPress, you can build literally…
The Secret to Creating High-Performing Video Ads [Per Platform]
In today’s market, it is virtually impossible to have a sound digital marketing strategy without the right video ads. And…