Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
Are you a fine artist or a fine art appreciator? Maybe you’re just a fine person who enjoys art! Whatever…
70% of all CPG products fail within the first two years in the market. So how do you make sure…
As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects…
JP: Yeah. SS: And then you left to start your own consulting business, which I’m always interested in. People sort…
Think about a store that only sells one size of clothes. That wouldn’t work well for most people, right? It’s…
As an entrepreneur, I’ve come to realize that the true foundation of any successful business isn’t just the strategy or…
Social Media Marketing: An Interview with Andrew Jenkins, Chief Executive Officer, Volterra
AJ: Well, because it was in 2008, I have to remind people that the number one social platform in 2008…