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Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
BC:: No, I don’t because I think…I mean, obviously, the conversations we’re having right now, this is the new evolution…