Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
In the quest for top talent, the path less trodden often leads to a goldmine of qualified candidates. This is…
Episode Summary In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman…
Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible…
In today’s fast-paced world, consumer behavior is rapidly evolving—people demand their products quickly and efficiently. In this episode, we are…
Episode Summary In this episode of the 7 Figures and Beyond ecommerce podcast, Greg Shuey hosts Andrew and Victor from…
In today’s market, it is virtually impossible to have a sound digital marketing strategy without the right video ads. And…
While most of us are used to hopping on platforms like Instagram, Facebook, and TikTok for a few minutes of…
Why does your business’s success hinge on knowing your target audience? Discovering this group guides your marketing strategies and…
16 Small Brands That Made It Big (And What You Can Learn)
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying,…