Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
In today’s market, it is virtually impossible to have a sound digital marketing strategy without the right video ads. And…
In the fast-paced world of ecommerce, shipping plays a crucial role. Customers want their orders fast and businesses are striving…
A test by test optimization program is not going to cut it if you want to achieve continuous growth. In…
Why does your business’s success hinge on knowing your target audience? Discovering this group guides your marketing strategies and…
Content workflows remain a manually intensive process. Content staff face the burden of deciding what to do and who should…
Very few marketing channels are as fast, enduring, and rewarding as email. The channel continues to offer a direct line…
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, hosts Greg Shuey and Laurel Teuscher…
While eCommerce brands increasingly rely on data-driven strategies, ways to access quality customer data are shrinking. This means looking for…
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