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Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency,…
On July 2024, Oracle America, Inc. agreed to pay $115 million to settle a class action lawsuit alleging improper collection…
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone…
When embarking on the journey of strategic alliances, it’s much like setting sail on a vast ocean. Your business goals…
Over the last decade, many industries have seen a shift in how people want to interact with businesses and service…
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated…
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
You can never start planning too early for Black Friday and Cyber Monday (BFCM) — the biggest shopping season of…
In the quest for top talent, the path less trodden often leads to a goldmine of qualified candidates. This is…
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
BC:: No, I don’t because I think…I mean, obviously, the conversations we’re having right now, this is the new evolution…