Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
These passive income ideas are more attainable than you might think. Imagine waking up to find your bank account growing,…
Growth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely…
AJ: Well, because it was in 2008, I have to remind people that the number one social platform in 2008…
Here’s what that means for user privacy and your business. Third-party cookies are being phased out by browsers and more…
This year as we reflected on the growth A Better Lemonade Stand experienced over the past 5 years, we decided…
Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical…
Over the last months, I did a lot of thinking and reading about differentiation, and it’s flipside – sameness. Here’s…
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you…
Managing Marketing: Agency Integration Publicis Style
Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative.…