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Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
davidloft92@gmail.com JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
Managing Marketing: Agency Integration Publicis Style
Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative.…