Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the…
Consider sharing with your audience Reading Time: 23 minutes Managing successful events can often feel like juggling countless moving parts—scheduling,…
RR:: Oh, well, yes. I don’t know how interesting they are to the broader world. In fact, it was funny.…
Your “About Us” page is one of the foundational elements of your website. It’s more than just a rundown of…
Episode Summary In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman…
Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative.…
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
These passive income ideas are more attainable than you might think. Imagine waking up to find your bank account growing,…
16 Small Brands That Made It Big (And What You Can Learn)
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying,…