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Buyer Valuation: An Interview with Peter Fader, Professor of Advertising, the Wharton Faculty of the College of Pennsylvania
PF: A few issues. One is the occasions. So, that is early Eighties, and we’re simply beginning to invent the…
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
BC:: No, I don’t because I think…I mean, obviously, the conversations we’re having right now, this is the new evolution…