Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
In today’s fast-paced market, attracting new customers to your small business can often feel like fishing in the vast ocean…
Growth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely…
Why does your business’s success hinge on knowing your target audience? Discovering this group guides your marketing strategies and…
Exploring the World of Generative Pre-trained Transformers aka GPT Generative Pre-trained Transformers (GPT) have revolutionized the field of artificial intelligence…
Over the last months, I did a lot of thinking and reading about differentiation, and it’s flipside – sameness. Here’s…
Episode Summary In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey hosts Adena Merabi from…
Communication is about more than just reaching out. It’s about connecting in a way that resonates with your audience, piquing…
If you read the first part of my analysis, you now know that you need to reassess your product &…
The Secret to Creating High-Performing Video Ads [Per Platform]
In today’s market, it is virtually impossible to have a sound digital marketing strategy without the right video ads. And…