Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
Are you a fine artist or a fine art appreciator? Maybe you’re just a fine person who enjoys art! Whatever…
How would you like to get competitor’s website traffic and customer’s they paid to attract? It’s easier and faster than…
If you read the first part of my analysis, you now know that you need to reassess your product &…
Every company wants its brand, product, or service to be the one that is top of mind in the market.…
How To Stand Out, Outsell Your Competitors Even If
Over the last months, I did a lot of thinking and reading about differentiation, and it’s flipside – sameness. Here’s…