What Works and What Doesn’t
The primary rule of know-how advertising? Don’t make it sound like advertising.
Segmentation
E mail Supply vs. E mail Deliverability: What’s the Distinction?
“How’s our deliverability doing? Oh, it’s actually sturdy—we’ve seen a supply fee of 98% for the previous couple of e…
What Is E-mail Segmentation? (+ Suggestions for Success)
In the event you’re trying to up your electronic mail recreation, the magic phrase you want is segmentation. Lengthy gone…
revolutionizing buyer expertise in fashionable advertising and marketing
Enter hyper-personalization—a data-driven strategy to advertising and marketing that leverages synthetic intelligence (AI) and superior analytics to create distinctive, significant…
Litmus Dwell Recap 2024: Highlights From All 4 Days
It’s a wrap! Litmus Dwell got here to a detailed on Halloween and boy, was it a deal with. Over…
15 Personalization Software program Instruments for Net, E-mail, SMS & Extra
Personalization software program permits you to tailor messaging, content material, and product suggestions to every person’s behaviors and pursuits. This…
10 Greatest Occasion Registration Software program Instruments [+ What Makes Them Great]
I gained’t fake I’m an occasion marketer. However my mother has been a director of particular occasions for over 20…
Qualitative and Quantitative Information [A Marketer’s Guide]
Mix qualitative and quantitative knowledge to completely perceive buyer habits and make extra knowledgeable advertising and marketing selections. Key Factors:…
The 5 advantages of utilizing a CDP with advertising automation
Buyer information platforms (CDPs) have change into a should for a lot of organizations by serving to them manage, handle,…
11 Conversion Charge Optimization Tendencies + Tricks to Develop Gross sales
Conversion price optimization tendencies present perception into what makes a profitable marketing campaign. By adopting the correct cutting-edge know-how, leveling…