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GB: Yeah, it is a good query. I imply, in some ways, I moved from one thing small to larger,…
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Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated…
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying,…
Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative.…
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Future-Proofing Advertising and marketing: An Interview with Alison Simpson, Chief Government Officer, Canadian Advertising and marketing Affiliation
AS: And Stephen, you’ve got known as out a core a part of the DNA of the CMA is de…