Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
Content workflows remain a manually intensive process. Content staff face the burden of deciding what to do and who should…
Here’s what that means for user privacy and your business. Third-party cookies are being phased out by browsers and more…
70% of all CPG products fail within the first two years in the market. So how do you make sure…
To control how content changes, teams must be able to track the content’s history. A complete profile of changes in…
Exploring the World of Generative Pre-trained Transformers aka GPT Generative Pre-trained Transformers (GPT) have revolutionized the field of artificial intelligence…
JP: Yeah. SS: And then you left to start your own consulting business, which I’m always interested in. People sort…
The Secret to Creating High-Performing Video Ads [Per Platform]
In today’s market, it is virtually impossible to have a sound digital marketing strategy without the right video ads. And…