Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
JR:: Yeah, I mean, it’s weird, because in the academic world, there is a stream of marketing science. There’s even…
Growth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely…
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, hosts Greg Shuey and Laurel Teuscher…
Here’s what that means for user privacy and your business. Third-party cookies are being phased out by browsers and more…
70% of all CPG products fail within the first two years in the market. So how do you make sure…
Courtney Goudswaard • July 5, 2023 What good is traffic to your Amazon product listing if it doesn’t convert? The…
So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your…
How to Build a Structure that Supports Optimization Within Your Company
A test by test optimization program is not going to cut it if you want to achieve continuous growth. In…