Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
helping businesses strengthen their brand presence while achieving measurable success through targeted marketing strategies. It's concise, impactful, and aligns with the goals of a site dedicated to effective marketing.
Stephen Shaw (SS):: The application of marketing science to marketing decision making is where this really pays off, obviously. So…
Consider sharing with your audience Reading Time: 23 minutes Managing successful events can often feel like juggling countless moving parts—scheduling,…
RR:: Oh, well, yes. I don’t know how interesting they are to the broader world. In fact, it was funny.…
Episode Summary In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman…
In the bustling digital marketplace, Software as a Service (SaaS) companies face the daunting task of standing out amid fierce…
In today’s fast-paced world, consumer behavior is rapidly evolving—people demand their products quickly and efficiently. In this episode, we are…
Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative.…
Structured content enables online publishers to assemble pieces of content in multiple ways. However, the process by which this assembly…
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16 Small Brands That Made It Big (And What You Can Learn)
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying,…