TF1 PUB expands programmatic promoting with Magnite

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TF1 PUB expands programmatic promoting with Magnite

TF1 PUB, the main video promoting community in France, has introduced a strategic partnership with Magnite, the most important unbiased sell-side promoting firm. This collaboration, revealed on September 10, 2024, goals to streamline TF1 PUB’s programmatic promoting capabilities and assist the TF1 group’s digital acceleration efforts.

The partnership comes 5 days after the announcement and marks a big step in TF1 PUB’s mission to optimize its promoting technique within the quickly evolving streaming panorama. By leveraging Magnite’s expertise, TF1 PUB seeks to reinforce its means to monetize content material throughout varied screens and codecs, with a selected concentrate on Linked TV (CTV) and streaming platforms.

TF1 Group, a significant participant within the French media business, not too long ago launched TF1+, a free streaming platform that has rapidly gained traction amongst French viewers. In keeping with TF1 PUB, TF1+ has attracted 35 million month-to-month streamers since its inception earlier this 12 months. This spectacular consumer base positions TF1+ because the main free French streaming platform, presenting a considerable alternative for advertisers to succeed in a large and engaged viewers.

The collaboration between TF1 PUB and Magnite is about to make the most of two key applied sciences: Magnite Streaming and SpringServe. These platforms are designed to assist broadcasters like TF1 optimize their programmatic promoting efforts whereas sustaining a high-quality viewer expertise. By integrating Magnite’s options into its present promoting stack, TF1 PUB goals to unlock new income streams and improve its programmatic capabilities.

Sylvia Tassan Toffola, Common Supervisor at TF1 PUB, emphasised the significance of this partnership in mild of the altering tv consumption habits. “As we proceed to strengthen our place within the French streaming market with the latest launch of TF1+, it is vital that we’re aligning with all expertise suppliers who can assist us attain customers as the best way they’re watching tv evolves whereas delivering a superior advert expertise,” Toffola acknowledged.

The partnership is predicted to profit from Magnite’s experience in video environments, which is especially related for TF1 PUB’s numerous content material choices. Magnite’s expertise is particularly designed to deal with the complexities of video promoting, making it well-suited to assist TF1 PUB’s ambitions within the streaming and CTV sectors.

Leon Siotis, Senior Vice President of SpringServe Worldwide at Magnite, expressed enthusiasm in regards to the collaboration. “We’re happy that TF1 has chosen to work with Magnite to streamline their programmatic capabilities,” Siotis remarked. He additional added, “We sit up for unlocking new alternatives as they develop their enterprise and supporting their numerous slate of content material with participating promoting experiences throughout totally different screens and codecs.”

One of many key options that TF1+ brings to the desk is Synchro, described as the primary advice engine for content material to observe with household and associates. This revolutionary strategy to content material discovery aligns with TF1 PUB’s aim of revolutionizing the streaming expertise and establishing itself as a number one promoting platform for manufacturers.

The partnership between TF1 PUB and Magnite displays broader business traits, the place conventional broadcasters are more and more embracing digital applied sciences to stay aggressive in a market dominated by streaming giants. By enhancing its programmatic promoting capabilities, TF1 PUB goals to supply extra focused and environment friendly promoting options to its purchasers, probably growing the worth of its promoting stock.

Magnite, a NASDAQ-listed firm (MGNI), brings to the desk a world presence with workplaces throughout North America, EMEA, LATAM, and APAC areas. This worldwide footprint might probably assist TF1 PUB increase its attain past the French market, though no particular plans for worldwide enlargement had been talked about within the announcement.

For advertisers, this partnership guarantees extra streamlined entry to TF1 PUB’s invaluable stock. The mixing of Magnite’s demand facilitation capabilities is predicted to unlock new demand sources by means of each the Magnite Streaming platform and the corporate’s worldwide company relationships.

Because the streaming panorama continues to evolve, partnerships like this between content material suppliers and advert tech corporations are prone to grow to be extra widespread. These collaborations permit broadcasters to maximise the worth of their content material whereas offering advertisers with extra environment friendly methods to succeed in their goal audiences.

The success of this partnership will doubtless be measured by a number of elements, together with:

The expansion in programmatic promoting income for TF1 PUB
Enhancements in advert focusing on and effectiveness
The flexibility to keep up or improve the viewer expertise on TF1+ and different TF1 Group platforms
The enlargement of TF1 PUB’s advertiser base, significantly within the digital and CTV areas

Because the partnership unfolds, business observers will probably be watching intently to see the way it impacts each TF1 PUB’s market place and the broader panorama of programmatic promoting within the French media market.

Key details

Partnership introduced on September 10, 2024
TF1+ has 35 million month-to-month streamers
TF1+ is positioned because the main free French streaming platform
Magnite will combine into TF1 PUB’s present promoting stack
The collaboration will make the most of Magnite Streaming and SpringServe applied sciences
TF1+ options Synchro, a advice engine for group viewing
Magnite is listed on NASDAQ below the ticker MGNI
TF1 PUB is the main multi-media promoting community in France

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TF1 PUB expands programmatic promoting with Magnite

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