The 20 Greatest Adverts of 2024

Di [email protected] #ABS, #Absolute, #Ace, #Acing, #act, #Action, #Activities, #ADA, #Add, #Ads, #Advertise, #Advertisers, #Advertising, #Age, #Aged, #Agency, #America, #American, #amp, #Angel, #Anime, #Ann, #App, #Apple, #Approach, #Arent, #ARR, #Art, #assets, #Associate, #Attention, #Attract, #Audience, #Audiences, #Audio, #Australia, #Australian, #Authentic, #Awareness, #B2B, #Bag, #Ban, #Bar, #Basic, #Beat, #beats, #Beauty, #Behavior, #Big, #Biggest, #Birthday, #Bold, #Book, #Boost, #Bots, #Bottle, #Brand, #Branded, #Brands, #Brian, #Brilliant, #Bring, #Bucket, #Build, #Building, #built, #Business, #Buy, #BuyIn, #Buying, #Buzz, #Call, #Calls, #Cam, #Camera, #Cameras, #Campaign, #Campaigns, #Capture, #Care, #Cart, #Case, #Center, #CEO, #Chain, #Change, #Changing, #characters, #Charm, #Chief, #City, #close, #Coach, #Collaboration, #collect, #Collection, #Common, #Company, #complet, #Complete, #Concept, #Cons, #Content, #Conversation, #Core, #Corona, #Corp, #Craft, #Create, #Creating, #Creation, #Creative, #Crisis, #CRO, #Crowd, #CTA, #Cult, #Culture, #custom, #customer, #Customers, #customize, #Dance, #Dark, #Date, #dates, #Day, #Days, #Deal, #Deals, #Death, #Decade, #Deliver, #Delivery, #des, #Design, #Develop, #Developing, #Device, #Digit, #Digital, #Direct, #Director, #Disney, #Display, #document, #Don, #dramatically, #Dreams, #Drop, #Dual, #Duct, #Dynamic, #Dynamics, #Early, #earn, #Ease, #Ebook, #Edge, #Edition, #Education, #Educational, #Effect, #Email, #Emotional, #Energy, #Enterprise, #EOS, #Episode, #Equity, #Era, #Erin, #Etsy, #Eve, #Event, #Examples, #Excel, #Exclusive, #Expect, #Experience, #Expert, #Eye, #faced, #Factor, #Fair, #Fall, #Fame, #famous, #Fan, #fashion, #Father, #Features, #fee, #Fill, #Finally, #Finish, #Firm, #Fishing, #Fit, #fits, #Fix, #Flow, #Flower, #Focus, #Follow, #Followers, #Foot, #Founder, #Free, #Fresh, #Friend, #Front, #Fuel, #Fuels, #Full, #Fun, #Funding, #Funny, #Gain, #Game, #Gamer, #Gap, #Gather, #Gear, #Gen, #Gift, #Gita, #Global, #Gold, #Golden, #good, #Great, #Grew, #grocery, #Groundhog, #Habits, #Happy, #Hard, #Harm, #Hat, #Health, #Heart, #Helpful, #High, #highly, #history, #hold, #Holiday, #home, #Homeowners, #Hood, #Hottest, #House, #Human, #Humble, #Hype, #IAB, #IAS, #image, #Immersive, #Incl, #Include, #Included, #Including, #Industry, #Influencer, #Influencers, #information, #initiatives, #Innovative, #Inspiration, #inspire, #Insta, #Instant, #intent, #Interest, #Intersection, #Interview, #Investment, #Issue, #Issues, #Ive, #Jen, #Jenni, #Job, #Join, #Journey, #Joy, #Joyful, #Key, #Kids, #King, #Knowledge, #labor, #Large, #Las, #Late, #latest, #Launch, #layer, #Learn, #Led, #ledge, #les, #Life, #Lighting, #Limited, #Line, #Link, #List, #Live, #Liver, #LMS, #Logic, #Long, #loop, #lot, #Love, #lovers, #Luxury, #Machine, #main, #Making, #Manage, #Manga, #Manufacturer, #Manufacturers, #Manufacturing, #Mark, #Market, #Marketing, #Markets, #Martin, #Mass, #massive, #Matter, #matters, 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#Turning, #Type, #understand, #une, #unique, #Unleash, #Unleashing, #update, #Updated, #USA, #User, #Users, #Vacation, #van, #Vibrant, #Vice, #Video, #Views, #Viral, #Virtual, #Voice, #Walk, #war, #watch, #wave, #web, #week, #West, #Weve, #White, #Win, #Winning, #Woo, #Work, #Working, #Workplace, #World, #Worldwide, #Worth, #Year, #years, #York
The 20 Greatest Adverts of 2024

17. Dramamine | ‘The Final Barf Bag’ by FCB Chicago

Individuals will gather absolutely anything. However barf baggage? Sure, in reality, there are loversand shockingly, there’s an precise museum that curates and shows (unused) examples of the style. Whereas inferring that its merchandise have rendered the throwback touring support almost out of date, the model created a surprisingly entertaining 13-minute documentary on its historical past and a limited-edition assortment of barf baggage repurposed as stockings, vases, and extra. The piece marked Dramamine’s largest advert funding in additional than a decade and went on to snag a Well being Grand Prix at Cannes Lions. –T.L. Stanley

16. Levi’s | ‘Chapter 01 Launderette’ by TBWAChiatDay LA

Levi’s enlisted Queen Bey to reimagine a traditional 1985 advert “by the feminine perspective.” The pop star recreated the well-known drop-trou-in-public scene (changing a male mannequin within the authentic) together with her Cowboy Carter single “Levii’s Denims” because the soundtrack. Although it’s an American icon, Levi’s has struggled lately, trying to Beyoncé for a lift in vitality and gross sales. “Chapter 01 Launderette,” a part of a world marketing campaign that included unique merchandise, TV, OOH, digital, social, and different activations, marked the beginning of a long-term collaboration. –T.L. Stanley

15. Powerade | ‘The Vault’ by Open X and Ogilvy

Powerade’s portrait of Olympic gymnast Simone Biles was a refreshing change of tempo from usually high-octane sports activities promoting. Directed by Kim Gehrig, the intimate movie confirmed the world-renowned athlete’s human aspect, specializing in her private life and musings about what issues most to her past the mat. Although quiet and slow-paced, Powerade’s advert lent a transparent and guaranteed voice to the dialogue in regards to the intersection between psychological and bodily wellbeing. –Brittaney Kiefer

14. Etsy | ‘Waldo’ by Orchard Inventive

Everyone seems to be used to asking “The place’s Waldo?” however by no means “Who’s Waldo?” Etsy’s charming vacation advert delves into the thoughts of the beloved youngsters’s ebook character. Waldo muses that whereas he loves being in crowds, barely anybody takes the time to get to know him. It’s in small moments off the web page – like when his girlfriend, Wenda, offers him a custom-made compass from Etsy – that he feels really “seen.” Whereas this may occasionally sound like a foolish premise, the advert movingly captures the quiet pleasure of being with somebody who actually will get you. –Brittaney Kiefer

Di [email protected]

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