The 20 Greatest Adverts of 2024

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The 20 Greatest Adverts of 2024

3. Hole | ‘Get Free’ by Invisible Dynamics

Hole has been on a comeback tour, and considered one of its largest headliners this 12 months was Troye Sivan. The Australian pop star led a head-bopping choreographed dance to Thundercat’s “Humorous Factor,” that includes the entire dancers clad in Hole’s denim. The aesthetic is a nod to the retailer’s peak within the Nineteen Nineties and 2000s, whereas spotlighting a younger expertise who could be very of the second. Led by artistic director Zac Posen, Hole’s joyful promoting is a return to type. –Brittaney Kiefer

2. DoorDash | ‘DoorDash-All-The-Adverts’ by Wieden+Kennedy and Superette

DoorDash’s bold method to the Tremendous Bowl this 12 months resulted within the largest giveaway the Massive Recreation has ever seen. The supply app used its 30 seconds of air time to provide away each merchandise marketed throughout Tremendous Bowl 58. The advert gave a dizzying tour of all of the issues somebody might win, from luxurious automobiles to Reese’s Peanut Butter Cups to a thousand wings from Popeyes. A person from Texas gained the giveaway and obtained $500,000 price of prizes, whereas the marketing campaign went on to win the Titanium Grand Prix at Cannes Lions. The flowery product demo pushed the bounds of collaboration, with Wieden+Kennedy creating a brand new model platform and constructing the sweepstakes alongside the model’s in-house artistic studio, Superette. DoorDash additionally labored with all the opposite Tremendous Bowl advertisers and the NFL to make the giveaway attainable. –Kyle O’Brien

1. CeraVe | ‘Michael CeraVe’ by Ogilvy

Early this 12 months, actor Michael Cera began exhibiting some unusual habits. He was seen signing bottles of CeraVe moisturizer in a Brooklyn pharmacy and carting baggage of the product round New York Metropolis, photographs of which ended up in Web page Six. He dramatically walked out of a podcast recording when requested about his ties to the L’Oréal model. Was Cera attempting to construct a aspect hustle as a skincare influencer, or was he really the founding father of CeraVe? The reality was lastly revealed in CeraVe’s first Tremendous Bowl advert: it had all been an elaborate prank to construct buzz. CeraVe and Ogilvy broke the mould by creating an influencer-led Tremendous Bowl method, capturing the eye of most people lengthy earlier than the Massive Recreation. It went on to win a Social & Influencer Grand Prix at Cannes Lions. Simply to reiterate, CeraVe was developed by skilled dermatologists, not Cera. –Brittaney Kiefer



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