About This Episode
“Too typically gross sales and advertising and marketing stand on opposing sides.” says Chris Duprey, IMPACT head coach. “That has to vary if we’re going to proceed to develop and develop.”
Chris explains that one of many root causes of this divide is a lack of awareness and communication: “Gross sales is usually simply uneducated round what advertising and marketing’s position really is.“
He emphasizes the significance of salespeople taking the time to familiarize themselves with advertising and marketing supplies to leverage them successfully of their gross sales processes.
“Gross sales people have to learn the content material or watch the content material that advertising and marketing produces,” he says. “Solely then can they are saying the advertising and marketing staff is not creating the precise content material.”
So, how can this age-old divide between gross sales and advertising and marketing get crossed? For Chris, it’s all about reaching throughout the aisle to grasp what the opposite groups are literally engaged on.
He additionally shares a key technique to reinforce collaboration: “Have the advertising and marketing staff sit in on gross sales role-play periods.” This apply actually breaks down partitions, permitting each groups to see firsthand how they will help one another.
Chris advises gross sales groups to test their egos and strategy advertising and marketing as companions reasonably than help workers. Gross sales groups should “cease pondering that you are the solely those that present worth to the group.” Recognizing the essential position advertising and marketing performs in educating patrons can rework the dynamic between the 2 groups.
When these two teams work as a better staff, the outcomes take some time nicely value it: “I’ve seen 25% to 50% upticks in shut charge simply because individuals begin working collectively.”
Join with Chris Duprey
Chris Duprey is a sought-after speaker and enterprise coach with over 20 years of management expertise.
Get to know Chris by his IMPACT bio web page
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Countless Clients is a podcast produced and distributed by IMPACT, a gross sales and advertising and marketing coaching group.
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