Our CEO, Priscilla McKinney, not too long ago revealed the key sauce on the IN CLEAR FOCUS podcast about reworking the enterprise panorama by collaboration. Because the mastermind behindCollaboration is the New Competitors, Priscilla is shaking up the standard aggressive mindset. Here is the inside track.
From Lone Rangers to Crew Gamers
At Little Hen Advertising, we’re all about flipping the script on competitors. Priscilla argues that embracing an abundance mentality opens doorways to innovation and mutual progress. It is time to ditch the “each man for himself” angle and begin seeing the larger image.
The “Itchy Backs” Idea: Networking Instruments 2.0
Image this: as a substitute of strolling right into a room considering, “What can I get?” you are asking, “Whose again can I scratch?” The essence of Priscilla’s brainchild is the “Itchy Backs” idea. It is about figuring out mutual wants and creating win-win conditions. Belief us, it is like having a networking superpower!
Success Tales: When Collaboration Clicks
Priscilla, a B2B marking guide, shared some real-world examples that’ll make you rethink your strategy to enterprise relationships. One standout case? Ryan Barry at Zappi, who introduced competing corporations collectively to share greatest practices. The end result? A collaborative jackpot the place everybody hits the profitable streak.
Embracing the Collaborative Future
Our message is obvious: the longer term belongs to the collaborators. By adopting this mindset, corporations can unlock alternatives and drive innovation like by no means earlier than. It isn’t nearly enjoying good – it is about enjoying good.
For these able to dive into the collaborative deep finish, Priscilla’s e book “Collaboration is the New Competitors” is your final information. It is full of sensible instruments and mind-bending methods to revolutionize your strategy to enterprise and advertising. Extra importantly, get readability concerning the floor guidelines so that you don’t get left behind in the way forward for work.
Prepared to affix the collaboration revolution? Tune into the complete episode of IN CLEAR FOCUS to listen to extra from our collaboration queen, Priscilla McKinney. Belief us, your future self will thanks!