Utilizing Microsoft Outlook? Join it to your HubSpot account and simplify your workflow, with an integration that transforms HubSpot into your online business’s central communication hub.
Now you’ll be able to see all emails logged to purchasers or leads, offering readability and eliminating the necessity to BCC or ahead emails. It additionally reduces inside follow-up discussions.
We regularly hear purchasers comment how priceless it’s for them to trace emails (to see who has communicated with a contact, if the e-mail was opened, and all the historical past of every thread) without having to ask one other workforce member for the standing.
So what are the advantages of this integration that make it so helpful?
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TogglePrime perks of utilizing HubSpot’s Outlook integration
HubSpot’s Outlook integration makes gross sales and advertising and marketing simpler with options and instruments that increase your workforce’s effectivity. Whereas admittedly not probably the most dependable integration in comparison with HubSpot’s Gmail integration, it helps make quite a lot of duties simpler.
Use one of the best phrases, observe ups and subsequent steps with out even considering
Due to instruments like snippets and templates, you’ll be able to create and share reusable e mail content material and brief textual content blocks for fast insertion into emails, chats, or logged actions, saving time on repetitive duties whereas sustaining consistency and personalization. Entry these whereas composing emails in Outlook – no clicking forwards and backwards, no copying and pasting (we all know you want management+V however you’ll be able to don’t have to make use of it right here!).
Don’t neglect to observe up with prospects because of straightforward job creation
Create follow-up duties straight out of your e mail and sync them with Google or Workplace 365 Calendar to remain organized. Arrange reminders to make sure well timed communication with prospects. That is genius as a result of, in case you’re in gross sales, you could suppose: “I’m going to ship an e mail in the present day but when they don’t reply I’ll observe up in every week.”
However then every week goes by and also you neglect – except you set a job proper on the similar time you despatched the earlier e mail – which this helps you do! Downside solved and disaster averted.
Shifting on . . .
Get the good things proper contained in the Outlook interface
Entry instruments just like the assembly scheduler and gross sales paperwork straight from Outlook to streamline scheduling and doc sharing. Embody assembly hyperlinks and necessary paperwork saved in HubSpot.
See every little thing it’s essential to find out about a contact from HubSpot
View related contact data with out leaving your inbox and click on straight into the contact report in HubSpot.
Log the emails you’ve despatched and see who’s opening and when
Monitor e mail opens, click-through charges, and different engagement metrics to time follow-ups successfully. Simply log emails despatched from Outlook into HubSpot CRM with a single click on, saving guide knowledge entry. Obtain real-time notifications when recipients open your emails, click on hyperlinks, or obtain attachments.
You may also modify your log and observe settings to maintain sure emails out of your CRM.
Reap the benefits of gross sales sequences (aka “drip emails”)
Enroll contacts in automated e mail sequences and workflows straight from Outlook to nurture leads and increase engagement. Get your gross sales prospects into nurture and drip communications proper out of your Outlook display? Sure please.
Getting Began with HubSpot Sequences Coaching
No clicking forwards and backwards – get CRM knowledge proper inside Outlook
Entry detailed contact data and interplay historical past straight out of your Outlook inbox, and click on into the HubSpot contact report. Create new leads, replace deal statuses, and handle your gross sales pipeline with out leaving Outlook.
Organising your HubSpot-Outlook integration
When HubSpot integrates with Outlook, it lets you observe emails, log interactions, and entry CRM knowledge straight out of your inbox.
The HubSpot Gross sales Workplace 365 add-in enables you to observe and log emails and use HubSpot gross sales instruments proper out of your e mail. You should utilize it in your Outlook desktop account for Home windows and Mac, in addition to in Outlook on the net and Outlook.com.
Heads up: The Outlook integration tends to disconnect typically (forcing you to log in to HubSpot once more), and bugs are widespread in comparison with Gmail’s integration for HubSpot. When you have a selection between them, you’re higher off leaning in direction of Gmail right here.
Additionally, remember to keep away from the legacy choice (the HubSpot Gross sales Outlook desktop add-in for Home windows). As a consequence of adjustments in Outlook for Home windows, HubSpot will not develop new options for this add-in.
Wait. That is for gross sales emails – right here’s why that’s necessary.
With HubSpot’s Outlook integration, you’ll be able to simply log gross sales interactions, observe e mail engagement, and entry CRM knowledge straight out of your inbox. This helps you handle your particular person communications extra successfully and ensures your gross sales emails are correctly recorded and tracked.
However be sure you’re not complicated advertising and marketing emails with gross sales emails!
Advertising emails are nice for reaching a number of individuals with newsletters, promotions, or occasion invitations, however they want the suitable setup to keep away from spam points.
Gross sales emails, however, are extra private and meant for direct contact with leads, making them extra more likely to be opened and get a response.
For those who’re undecided whether or not your workforce is utilizing these correctly, take a look at our information on when to make use of every e mail kind inside HubSpot.
Prepared to maximise your e mail advertising and marketing with HubSpot? Request a free name with us in the present day.