There’s so much to get enthusiastic about at this yr’s INBOUND convention, with HubSpot rolling out main updates throughout the board. From the brand new seamlessly built-in AI options to instruments that make gross sales and advertising groups more practical, HubSpot is making a critical play to determine itself as the main platform for enterprise.
Out of 200+ new options to take a look at, we’ve narrowed down our prime 10 favourite updates that you ought to be listening to. Whether or not you’re trying to automate workflows, personalize buyer experiences, or degree up your knowledge administration, these updates will assist your group do extra with much less and ship higher outcomes.
Let’s dive into probably the most impactful new options and what they imply for what you are promoting.
1. Breeze Copilot — automate duties, simplify work
HubSpot’s new Breeze AI is right here to make life simpler for advertising, gross sales, and help groups. We all know many groups really feel AI is simply too sophisticated or dangerous to depend on, however Breeze is making AI much more accessible and straightforward to make use of throughout advertising, gross sales, and buyer help.
Taking all the brand new AI options you’ve seen in HubSpot and ChatSpot this previous yr and integrating them extra naturally into HubSpot, you get Breeze Copilot:
This AI device helps you by automating duties and simplifying on a regular basis work. It really works proper inside HubSpot and is related straight along with your CRM knowledge, providing real-time insights and suggestions to get issues finished quicker.
- For gross sales, Breeze Copilot makes prospecting simpler, serving to you analysis corporations, put together for calls, and handle pipelines. It recommends actions like assembly prep and follow-ups, and gives fast CRM summaries to maintain issues shifting.
- Entrepreneurs can use it to write down, edit, and enhance content material like emails, weblog posts, and touchdown pages proper the place you’re already creating them, all whereas protecting your model voice constant.
- Help groups profit from quicker ticket administration with good suggestions for resolving points and customized responses.
Whether or not you’re trying to increase your group’s productiveness or simply make smarter choices, Breeze takes on the busywork so you possibly can deal with the massive stuff that basically issues. With this replace, impactful AI use circumstances are baked into your current day-to-day work and utilizing them are, nicely, a breeze.
2. Breeze Brokers — useful AI assistants for everybody
This replace takes HubSpot AI to the following degree. HubSpot’s new Breeze Brokers are constructed to assist groups get extra finished with out the trouble. These AI helpers deal with repetitive duties so you possibly can deal with the work that basically strikes the needle—whether or not that’s creating content material, managing social media, or closing offers.
Gross sales groups get an enormous win with the Breeze Prospecting Agent, which finds the proper leads, personalizes outreach, and automates outreach, protecting your pipeline full across the clock.
For entrepreneurs, the Breeze Social Media Agent takes the stress out of managing a number of platforms. It creates, schedules, and optimizes posts multi functional place, saving you time and boosting engagement.
Breeze Content material Agent makes it simple to whip up high-quality weblog posts, touchdown pages, and podcasts, even in a number of languages, serving to you retain up with demand with out sacrificing high quality.
The Breeze Buyer Agent helps service groups reply quicker with automated replies and good ticket routing, making buyer help smoother and extra environment friendly.
Briefly, Breeze Brokers let your group deal with what issues most, whereas AI handles the remaining.
3. Breeze Intelligence — know extra about your viewers
The evolution from HubSpot’s Clearbit to “Breeze Intelligence” helps you repair the issue of messy, incomplete knowledge by bringing all the pieces collectively in HubSpot. With over 200 million purchaser and firm profiles and 40+ consistently up to date attributes, it retains your CRM knowledge contemporary and correct.
Automated knowledge enrichment: Breeze Intelligence mechanically enriches contacts and corporations once they’re added, and you’ll even bulk enrich bigger lists. Simply have in mind, enrichment makes use of credit, so how a lot you are able to do is determined by your plan!
Figuring out purchaser intent: now it’s simpler to identify high-intent clients. You may set particular standards like key pages visited in your web site or firm measurement and see which goal accounts are displaying curiosity. The device provides you a transparent, actionable listing so you possibly can have interaction the proper leads, quick.
Kind shortening: It additionally improves your type conversion charges by mechanically shortening types (eradicating fields with recognized info), making it simpler for recognized contacts to fill them out—whereas nonetheless gathering the necessary knowledge you want.
4. A brand new “Case Research” asset kind for simpler content material growth
Writing nice case research for advertising collateral takes time and quite a lot of effort, pulling in numerous individuals and diving into knowledge. HubSpot’s new case examine device simplifies the method by linking on to your CRM, so you possibly can simply draw knowledge on case examine topics, pulling metrics to spotlight and creating sturdy, high-impact case research quicker. As a substitute of spending hours gathering information, you’ll get quick access to the info you want.
The device additionally helps you to publish your case research as partaking net pages with just some clicks, so you possibly can showcase buyer success tales with out the same old problem. It’s a easy, environment friendly option to flip buyer proof into priceless content material.
5. Embed content material in your third-party web site — customized primarily based in your CRM knowledge
Integrating CRM knowledge right into a non-HubSpot web site like WordPress generally is a actual ache. With HubSpot’s new content material embed replace, it is now tremendous simple to personalize your web site content material—it doesn’t matter what CMS you’re utilizing.
Now, you possibly can create customized content material inside HubSpot and embed it into any web site platform with a easy embed code. This implies you possibly can ship a constant and customized expertise to your guests, it doesn’t matter what CMS you utilize. This function saves you time and helps personalize your clients’ web site expertise—all with out the same old problem.
6. Publish movies to YouTube… from HubSpot
HubSpot now helps you to publish YouTube movies straight from the platform, making it simpler to faucet into short-form video—the top-converting channel over the previous two years. Beforehand, HubSpot solely supported LinkedIn and Instagram Reels, however now you possibly can handle YouTube too, multi functional place.
You can too monitor feedback and monitor how your movies carry out, serving to you fine-tune your video technique with out leaping between instruments. With all the pieces centralized, you’ll spend much less time managing content material and extra time utilizing video to drive leads and develop what you are promoting.
7. Easy but highly effective new lead scoring capabilities
The brand new lead scoring replace makes it simpler to spot high-potential leads and tailor your scoring to what issues most. Utilizing AI, it helps you establish leads almost certainly to purchase primarily based on their actions, marketing campaign interactions, and demographics — and routes them straight to your gross sales group.
The brand new options make scoring much more highly effective:
- Now you can customise primarily based on any occasion, together with Customized and Unified Occasions
- Time Decay provides precedence to new leads over those who have gone quiet
- Superior Weighting helps you to alter how a lot sure standards matter, supplying you with full management over your scoring course of
Balancing more and more superior capabilities with a easy setup, you’ll need to bounce on this one shortly.
8. Do extra with dynamic types
HubSpot’s Dynamic Varieties replace makes it simpler for entrepreneurs to create types that convert. With new options like multi-step types, you possibly can information guests by means of a easy course of, lowering drop-offs. You additionally get extra management over the appear and feel of your types to match your model.
Conditional logic and redirects allow you to personalize the expertise primarily based on what customers enter, and CRM validation helps lower down on spam whereas protecting your knowledge clear. Plus, type shortening reduces pointless fields, making it faster for guests to fill out. The end result? Extra leads and better-quality submissions.
9. Information units at the moment are in Operations Hub Professional
Operations Hub Skilled simply acquired an enormous improve with new dataset options. Beforehand solely obtainable on the Enterprise degree, customers can now create as much as 5 customizable datasets on Skilled. Datasets permit you to be a part of knowledge, construct formulation, and rework it for higher use throughout the platform.
This replace introduces a bunch of useful new use circumstances, similar to:
- Gross sales cycle evaluation — uncover knowledge like common gross sales cycle size and unaddressed at-risk deal income
- Closed-lost evaluation — how shortly is your group closing offers when price is the first loss purpose? Has your group change into extra environment friendly at lowering misplaced income per loss purpose?
- Calculating NRR — this will likely be particularly useful for SaaS corporations. Simply monitor buyer progress by evaluating misplaced and gained income, offering a transparent view of general enterprise well being.
Plus, pre-built datasets at the moment are obtainable for all Enterprise and Skilled Hubs, simplifying reporting for groups.
By utilizing datasets, you possibly can combination and handle knowledge extra successfully, making certain your stories are correct and straightforward to make use of, giving your group the insights they should act shortly.
10. Simply handle objects with the brand new HubSpot Object Library
HubSpot’s Object Library simply acquired an enormous increase. Now, all Professional customers can entry new object varieties and industry-specific templates—no want for an Enterprise plan or difficult workarounds. Now you can simply handle issues like Appointments, Property Listings, Programs, and Providers, making it approach simpler to customise HubSpot for what you are promoting.
They’ve additionally added tailor-made templates for industries like healthcare, actual property, and training to hurry up your setup.
Whether or not you’re in advertising, gross sales, or customer support, these instruments will provide help to deal with what issues most—rising what you are promoting and delivering higher experiences in your clients. To get assist taking full benefit of those new options, e book a name with a HubSpot knowledgeable at the moment.