TRAX Case Examine – Boscobel Advertising Communications


Problem

TRAX Worldwide Company is a number one supplier {of professional} and technical providers for U.S. federal authorities businesses and vitality options for industrial purchasers. Amongst different strengths, TRAX focuses on high-quality technical and logistical testing and analysis capabilities, offering assets, gear, and personnel in assist of the testing course of for the U.S. Military. Whereas TRAX has greater than 90 mixed years of expertise in performing T&E providers for the U.S. Military Take a look at and Analysis Command at numerous take a look at facilities, it had not but supplied assist at a handful of ranges and was concerned with exploring enterprise alternatives at one particularly.

The target of this marketing campaign was two-fold. First, to create consciousness of TRAX and their T&E providing in a brand new neighborhood to assist advertising and marketing efforts in parallel with a proposal submission and second, to attract potential new, related hires to the Careers part of their web site ought to they be awarded the work. TRAX turned to Boscobel, which labored with its digital advertising and marketing accomplice, Centered Picture, to execute this consciousness and recruitment marketing campaign.



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