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Yellowberry + Privy. How This Founder Gained Confidence After Switching From Klaviyo.

Di [email protected] #Action, #Add, #Advertising, #Age, #Ahead, #Align, #Amazing, #Ann, #ARR, #Art, #Automation, #Base, #Behavior, #Berry, #Big, #Book, #Brand, #Brands, #Build, #Building, #Business, #Buy, #buyer, #calendar, #Campaign, #Campaigns, #Cart, #Change, #charges, #Chat, #Client, #Coach, #collect, #Commerce, #Community, #Company, #Complex, #Consumer, #consumers, #Content, #Continuous, #Conversion, #Convert, #Copy, #Cos, #Cost, #Costs, #Create, #Creative, #Critical, #custom, #customer, #Customers, #Day, #Days, #Deal, #Decision, #Deliver, #Desert, #Determine, #Develop, #Development, #Direct, #Discount, #Discounts, #document, #Driving, #earn, #Ebook, #Ecommerce, #Effect, #Effective, #Efforts, #Elements, #Elevate, #Elevated, #Email, #Emails, #Enterprise, #Era, #Erin, #Event, #Exact, #Excel, #Experience, #Expert, #Exploring, #Facebook, #Fans, #Featured, #Features, #fee, #Feed, #financial, #Find, #Firm, #Fit, #Follow, #Followers, #Forms, #Founder, #Free, #Full, #Fun, #Gain, #Gen, #Generating, #Great, #Grow, #Growing, #growth, #Handle, #Helpful, #High, #Higher, #highly, #holding, #Holiday, #Holidays, #Hype, #Ideal, #Impact, #Important, #Impressive, #Improve, #Inbox, #Incl, #Include, #income, #Increase, #Increased, #Increasing, #Incredible, #Innovate, #Inspiration, #Insta, #Ive, #Join, #King, #Launch, #Launches, #Learn, #Learning, #les, #Letter, #Level, #Leverage, #Life, #Link, #List, #Listing, #Live, #Liver, #Manage, #Managing, #Mark, #Market, #Marketing, #Megan, #Mention, #Messaging, #Methods, #Mix, #Model, #Month, #Net, #News, #Newsletters, #NFL, #Optimize, #Order, #Part, #Peak, #Peaks, #Pin, #Plan, #Platform, #Play, #Playbook, #Popup, #Popups, #Power, #Powerful, #Price, #primary, #Prime, #Prioritize, #Privy, #Pro, #Problem, #Problems, #Product, #Products, #Pros, #Purchase, #Rate, #rates, #Ready, #Real, #Repeat, #Results, #Retail, #Revenue, #Rise, #ROI, #Role, #Rules, #run, #Running, #sale, #Sales, #save, #School, #Sell, #Send, #Session, #Set, #Ship, #Shop, #Shoppers, #Shopping, #Show, #Simple, #site, #Small, #Source, #speak, #Spoiler, #Stand, #Start, #Step, #Story, #Strategies, #Strategy, #Study, #Subject, #Subscribers, #Success, #sues, #Support, #Table, #Tailor, #Talk, #Team, #Tech, #Test, #Time, #today, #Tool, #Tools, #Top, #Training, #Turn, #Understanding, #Vacation, #Walk, #Ways, #Win, #Work, #Workforce, #Working, #World, #Worth, #Year, #years
Yellowberry + Privy. How This Founder Gained Confidence After Switching From Klaviyo.


yellowberry-headerAfter taking her youthful sister looking for her first bra, Megan was annoyed with the expertise for younger women. She needed to domesticate a greater expertise that might assist women as they develop up and tackle the world. So, whereas nonetheless a junior in highschool, Megan Garsell saved up and launched Yellowberry in 2013.

Greater than 10 years later, Yellowberry has seen wonderful development. From increasing to retail to being featured on the TODAY Present! and a lot extra.

We had the prospect to sit down down with Megan and listen to extra concerning the Yellowberry story and her expertise with Privy.

Making the change to Privy

After utilizing Privy previously for listing development, Megan took a name with a Privy coach to be taught extra concerning the full Privy platform (spoiler: it’s a lot greater than popups).

The Yellowberry workforce had been utilizing Klaviyo for years, however as their prices elevated, they had been available in the market for an various. Like many founders, Megan realized she wasn’t utilizing (and did not want) a lot of the performance Klaviyo gives. So, whereas she seemed for price financial savings, she was additionally on a mission for a instrument that was higher aligned to her enterprise wants and preferences because the founder and main advertising and marketing individual at Yellowberry.

Not lengthy into the decision, Megan realized that Privy E mail was the suitable match for them.

Not solely would she save a whole bunch of {dollars} every month, however she realized it might make her day-to-day higher by managing their listing development and e-mail advertising and marketing in Privy.

The cherry on prime? She will get to work with Buyer Success Supervisor, Sam King.

Megan advised us “it’s like having one other workforce member.” Take a look at how they take Yellowberry’s advertising and marketing to the subsequent degree…

Working with Privy Buyer Success

Because the founder, Megan wears many hats. So, on the subject of managing their advertising and marketing, with the ability to lean on her buyer success supervisor, Sam, for teaching and assist is large.

yellowberry quote about Privy customer successMegan appears to be like ahead to her conferences with Sam. Particularly on the subject of studying about new options and exploring new methods.

Megan additionally mentioned, “The opposite great point is that anytime there is a new characteristic, I study it after which Sam will present me learn how to use it. This private contact is immensely useful for somebody like me who’s not techy and prefers extra tailor-made steering.”

She advised us she walks away from her classes with Sam feeling like “I can do that…as a substitute of being tremendous intimidated having to determine it out myself.”

Listening to founders categorical that is what motivates us right here at Privy. It is the precise mission we’re on. To provide founders like Megan better-fit instruments and training that offers them confidence to handle and develop their advertising and marketing outcomes (all whereas making their day-to-day life that significantly better).

Megan’s POV as a founder managing their advertising and marketing

It’s actually spectacular seeing what Megan has constructed with the Yellowberry model.

Megan advised us concerning the rules her workforce prioritizes when it comes managing and advertising and marketing the model. She advised us about how they:

  • Favor simplicity over complexity. Megan advised us that she thinks time spent overcomplicating their advertising and marketing isn’t definitely worth the time or price. So, anytime she finds herself or her workforce overcomplicating the plan, she appears to be like to take a step again and simplify. (Psstt…we’re massive believers on this one at Privy too. Your advertising and marketing actually doesn’t have to be that sophisticated).
  • Stability model constructing and revenue-driving actions. Megan advised us how vital it’s that they spend simply as a lot time constructing their model as they do on driving gross sales. Putting this steadiness could be arduous (particularly with a small workforce), however Yellowberry does a superb job right here (I imply simply try their story right here).
  • Decide to understanding their prospects. If there’s one factor that’s clear from speaking with Megan, it’s that she deeply cares and understands her prospects. This understanding and dedication helps them construct neighborhood, refine their messaging and optimize their advertising and marketing based mostly on the habits and suggestions they see from prospects.

These rules function the inspiration for Yellowberry’s advertising and marketing technique. 

So, let’s dive into how they execute on this with Privy.

A sneak peek at Yellowberry’s Privy playbook

Megan grows her listing AND sends her emails with Privy. This is what their playbook contains:

yellowberry Privy playbook

Leaning on automations for always-on income (and brand-building)

As an agile firm, Megan advised us that they rely closely on automations.

For her, “the automations are actually nice as a result of when you set it up, it repeatedly markets itself.”

Their automation technique all begins with a Welcome Sequence.

This automation goes out to new subscribers to inform the story behind the Yellowberry model and introduce their merchandise.

yellowberry welcome series

Alongside a Welcome Sequence, the Yellowberry workforce leverages after join, buyer winback and deserted cart e-mail automations in Privy.

Their deserted cart e-mail technique is one which caught our eye. They’ve 2 separate automations based mostly on a client’s cart worth.

Like many manufacturers, defending margins is totally important on the subject of providing reductions or incentives for buy.

That’s why they tailor this automation. To allow them to provide a extra beneficiant incentive for these consumers they know meet a sure order worth threshold.

The Yellowberry workforce has generated 5 figures in income by way of their automations with Privy.

And with these operating for them 24/7, they’ve extra time to innovate on their product launches and marketing campaign methods.

Producing over 6 figures in gross sales with Privy newsletters

The Yellowberry workforce sends weekly campaigns to their listing. 

their emails (and based mostly on chatting with Megan), it’s clear that they deeply perceive who their ideally suited buyer is. Their e-mail copy straight speaks to this buyer’s issues and motivations.

Inside these emails, they steadiness a mixture of storytelling and inventive campaigns. They often lean into well timed themes, new product launches and holidays (like Labor Day), to interact subscribers in new methods.

Yellowberry Labor Day Email ExamplePsstttt…we’re massive followers of leaning into holidays in your e-mail campaigns. Take a look at our Ecommerce Advertising and marketing Vacation Calendar for inspiration all yr lengthy.

Accelerating listing development with Privy Convert

When Megan was switching again to Privy, she expressed how her conversion charges weren’t holding up whereas utilizing Klaviyo varieties.

Now, over a yr again with Privy, Megan’s seen the influence of their improved listing development efforts. It’s performed a important function in rising their ROI from e-mail.

Check out their spin to win, which converts above 4%:

Yellowberry Spin To Win

Tying all of it collectively: The Yellowberry & Privy story

The Yellowberry workforce doesn’t simply use Privy as a advertising and marketing instrument, they see Privy as an extension of their workforce and one other strategy to inform their model story to nurture their neighborhood.

With the assistance of buyer success supervisor, Sam, and the straightforward (however highly effective) strategy with the Privy instruments, Megan is ready to ship unimaginable outcomes managing their advertising and marketing whereas additionally carrying the numerous hats a founder like her juggles every day.

In the event you’re like Megan and end up on the lookout for another that is construct to make your life simpler, come try Privy. You possibly can begin a free trial or set a gathering with a Privy coach right here.





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Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. This early curiosity laid the groundwork for a career in digital marketing.During their formative years, Emarketing World Admin spent countless hours experimenting with website design, online advertising, and social media. These hands-on experiences sparked a deep passion for digital marketing and led them to pursue a career in the field. Their early projects ranged from managing small business websites to running grassroots online campaigns, providing a solid foundation for their future endeavors.### Education and Professional DevelopmentEmarketing World Admin’s educational background includes a combination of formal studies and continuous learning in the realm of digital marketing. They hold a degree in Marketing or a related field from a reputable institution, supplemented by specialized certifications in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.In addition to their formal education, Emarketing World Admin has actively pursued ongoing professional development. They regularly attend industry conferences, webinars, and workshops to stay current with the latest trends, tools, and best practices in digital marketing. This commitment to continuous learning ensures that their insights and strategies are always aligned with the evolving digital landscape.### Professional Experience and AchievementsWith over a decade of experience in digital marketing, Emarketing World Admin has held various roles, including digital marketing strategist, SEO consultant, and e-commerce specialist. Their career includes working with a diverse range of clients, from startups to established corporations, across various industries.Throughout their career, Emarketing World Admin has achieved significant milestones, such as successfully managing high-profile digital campaigns, increasing online visibility for numerous brands, and driving substantial revenue growth through targeted marketing strategies. Their expertise encompasses a wide array of digital marketing disciplines, including content marketing, email marketing, data analytics, and conversion optimization.### The Birth of EmarketingWorld.onlineEmarketingWorld.online was created out of Emarketing World Admin’s desire to share their extensive knowledge and experience with a broader audience. The website was launched as a comprehensive resource for individuals and businesses looking to enhance their digital marketing efforts.The platform features a wide range of content, including in-depth articles, how-to guides, case studies, and expert interviews. Emarketing World Admin is dedicated to providing actionable insights and practical advice that users can implement to achieve their marketing goals. The website also offers tools and resources designed to help users analyze their marketing performance and optimize their strategies.### Philosophy and MissionThe core philosophy of EmarketingWorld.online revolves around the belief that effective digital marketing is both an art and a science. Emarketing World Admin emphasizes the importance of data-driven decision-making, creative problem-solving, and ongoing experimentation in achieving marketing success.The mission of EmarketingWorld.online is to empower businesses and individuals with the knowledge and tools they need to thrive in the digital world. By providing valuable resources, actionable strategies, and expert guidance, Emarketing World Admin aims to help users navigate the complexities of digital marketing and achieve measurable results.### Personal Touches and Community EngagementOne of the distinguishing features of EmarketingWorld.online is the personal touch that Emarketing World Admin brings to the content. Their unique perspective and hands-on experience are reflected in every article, guide, and resource. Emarketing World Admin is known for their ability to translate complex marketing concepts into practical, easy-to-understand advice.In addition to content creation, Emarketing World Admin actively engages with the EmarketingWorld.online community. Through social media interactions, email newsletters, and direct feedback from readers, Emarketing World Admin fosters a dynamic and supportive environment. They are committed to addressing user questions, offering personalized recommendations, and building a network of digital marketing professionals and enthusiasts.### Looking AheadAs EmarketingWorld.online continues to grow, Emarketing World Admin is excited about the future and the opportunity to expand the platform’s offerings. 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