The reality is, that is only a small fraction of how one can re-use content material however if you notice the potential that exists within the content material you have already got, I promise you that you simply gained’t return to creating an unlimited quantity of new content material on a regular basis.
Plus, for those who’ve struggled with what to placed on social media, this can assist you populate your accounts there, too!
2. Create a Social Media Content material Database
Talking of social media, a lot of my purchasers started their work with me with empty social accounts. Once I ask why that’s, their response is commonly, “I simply don’t have sufficient time to create that a lot content material!” Many of the purchasers I labored with believed that each community, each content material location (weblog, e-newsletter, YouTube, and so forth.) wants recent content material on a regular basis.
Whereas creating new content material is one thing you wish to work into your weekly plan, leveraging what you’ve obtained may also be a part of that and it could possibly fill within the gaps if you simply don’t have time to jot down one thing new.
What we did for our purchasers, and one thing you possibly can simply do for your self, is ready up a social media content material database.
Often it is a Google Doc and we pull social media updates from all current content material and add it to the Google Doc, sorted into useful classes. Then, after we are able to populate the social channels, we use a instrument like Hootsuite to repeat/paste the content material into. It really works wonders to fill within the gaps when wanted.
One of the best half about that is that social media strikes actually quick. In case you run via your total database and it takes three to 6 months to make use of up all of the content material, it’s not a giant deal to start out over once more as folks doubtless didn’t see it the primary time and in the event that they did, it’s been fairly a while and so they most likely gained’t bear in mind it.
3. Leverage the “From the Archives” Technique
Additional to what we had been discussing within the first two suggestions, leverage the “from the archives” technique to maintain your social media networks populated. Your viewers doesn’t count on you to maintain them on the sting of their seat all the time with recent, new content material. They simply wish to see your materials in no matter format you’ve obtained it in.
Once I labored with Danielle LaPorte, one of many issues we did weekly was pull a “from the archives” submit to focus on an older submit that was nonetheless related and juicy. This allowed our new viewers members to see the outdated content material, even when they missed it, and long-time viewers members an opportunity to go over it once more.
Previous content material usually holds new classes for folks so don’t be afraid to re-use it!
One of the best ways to clean up outdated content material is to create a brand new graphic for it utilizing a instrument like Canva. This may mean you can put a brand new look on it and catch your viewers’s consideration in a novel manner.
To shut out, don’t be afraid to re-use and repurpose your outdated content material. It’s there, you’ve carried out the work for it already and you must leverage it to see probably the most reward.