In case you’ve ever seemed for a CRM, advertising and marketing automation platform, or help software program, chances are high you’ve come throughout HubSpot.
A pioneer of inbound advertising and marketing, HubSpot dominates the trade area and for good cause: It’s a top-tier product with a great deal of nice options.
You’ll be able to just about do every thing in HubSpot. From extremely customizable automations to superior segmentation choices, HubSpot provides a strong assortment of instruments for gross sales and advertising and marketing groups.
However whereas HubSpot positions itself as an all-in-one resolution for companies of any dimension, it’s not at all times the most suitable choice for everybody. If HubSpot is not assembly your group’s wants, there are many HubSpot options to contemplate for its CRM, Advertising and marketing Hub, and Service Hub merchandise.
The disadvantages of HubSpot
The principle points with HubSpot are its worth and its overwhelming variety of options. HubSpot is priced as varied separate merchandise: There’s a Advertising and marketing Hub, a buyer relationship administration (CRM) device, and a Service Hub.
Whereas you should purchase a number of subscriptions as bundles, all of it provides up and might get expensive quick. A Starter bundle plan begins at $45/month for 2 customers, whereas the subsequent plan up — Skilled — begins at $1,600/month.
There are additionally costly onboarding prices to contemplate. HubSpot will be sophisticated software program to arrange, in order that’s normally outsourced to a HubSpot skilled to deal with.
Though HubSpot has a free CRM for as much as 1,000,000 contacts, most of the platform’s greatest options (like attribution) are solely provided within the higher-tier Professional and Enterprise plans. Companies with restricted budgets might discover they’re left with simply primary options like a number of automation options or the CRM.
Dear subscriptions additionally rule out smaller companies or these seeking to strive the platform out.
The reality is, HubSpot is nice for big groups searching for common software program that’s a advertising and marketing resolution with gross sales automation and buyer help.
However choosing the proper advertising and marketing automation software program, CRM software program, or help device depends upon your distinctive enterprise wants and priorities. Earlier than you decide to an costly subscription, be certain to analyze all of the attainable choices.
The 11 greatest HubSpot options
Under, we’ll have a look at the eleven greatest HubSpot options. To make looking simpler, we’ve divided the options into three classes:
Though you’ll discover some similarities and overlap in options with these instruments, most have their very own distinctive options that make them higher suited to sure use instances.
HubSpot Service Hub options
1. Assist Scout
Finest HubSpot different for customer support.
Assist Scout is a strong buyer help platform that prioritizes each agent and buyer expertise. A key benefit is that no advanced or time-consuming onboarding is required — an intuitive and visible interface makes it straightforward for customers to search out their means round.
Buyer administration
Each buyer desires to be handled as a person, which is why each individual your small business has interacted with can have a profile in Assist Scout.
You’ll be able to view all buyer information, app exercise, and former conversations alongside every buyer request. That means, you’re already ready and might ship extra proactive and customized help.
Messages
With Messages, you’ll be able to supply proactive buyer help with trigger-based messages in actual time. Plus, you’ll be able to ship messages from any weblog, webpage, retailer, or app. The widget lets you onboard clients, recommend useful content material, or announce a brand new characteristic.
You can too phase your viewers utilizing customized properties to ship optimized messaging, and stories will help you see whether or not your messages resonate with clients.
Shared inboxes
Obtain all of your help requests in a shared inbox so you’ll be able to handle all of your buyer conversations in a single central place. Construct a database of saved replies to make it simpler to answer requests, and create workflows to robotically assign conversations to accessible brokers.
Useful options like collision detection cease a number of brokers from replying to the identical buyer requests whereas non-public notes assist your group collaborate on the identical request earlier than replying to the client.
Reside chat
Beacon provides reside chat help and makes it ultra-simple for purchasers to search out the suitable information base article to allow them to discover solutions on their very own. You’ll be able to supply reside chat when somebody is offered or direct clients to your e-mail queue — that means they’re not ready round for solutions.
When chat is offered, clients can select the channel that works greatest for them. That means, you’re providing proactive chat help that offers clients what they want.
Information migration
Lastly, Assist Scout makes the method of switching from different platforms straightforward. You need to use their information migration capabilities to deliver your current buyer information and dialog historical past with you without having assist out of your IT division.
Pricing: Beginning at $20/consumer monthly.
Study extra about Assist Scout:
2. Freshdesk
Finest HubSpot different for name heart help.
Freshdesk provides a information base, a shared inbox, and strong ticket administration options. Simply change ticket precedence, standing, or project inside ticket lists.
Social streams allow you to watch particular key phrases and incorporate them into your ticketing system. You may create a ticket from a tweet, DM, or Fb put up.
Once you shut a ticket, Freshdesk lets you ship out buyer satisfaction surveys (CSAT) to see how you probably did.
Free tiers allow smaller clients to get an understanding of the options, however key options just like the chatbot, social indicators, and dashboards are solely accessible on higher-priced tiers.
Pricing: Free for restricted options or from $18/agent monthly.