OPRG Names Avra Lorrimer Chief Shopper Officer


NEW YORK — Avra Lorrimer, who earlier this week introduced she was leaving H&Okay, will likely be becoming a member of the Omnicom PR Group as chief consumer officer.

Beginning September 12, Lorrimer will concentrate on elevating consumer expertise for the group’s largest shoppers. Whe will work in partnership with  OPRG company groups throughout practices and geography.

Lorrimer will likely be primarily based in New York Metropolis and report back to OPRG CEO Chris Foster.

“Avra is a dynamic chief with a examined capability to anticipate and capitalize on the fast-changing enterprise panorama,” mentioned Foster. ” I do know she’ll make a constructive influence on our shoppers’ companies and contribute positively to our personal progress.”

Lorrimer is shifting to OPRG after 11 years at H&Okay, which is now a part of Burson. Throughout her time there ,Lorrimer held quite a lot of roles together with, most lately, govt VP and chief progress officer.

Since shifting to New York from London in 2020, Lorrimer served as a WPP world consumer lead and head of H&Okay’s New York workplace. Lorrimer took on that place after spending seven years main the London workplace’s client packaged items apply. She additionally served because the WPP PR lead on the Ford of Europe account.

 





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