Final week, I confirmed you how Chris Jones has used 1 advertising technique to develop his teaching enterprise for realtors to $1.1 million in annual gross sales:
He chilly emails different individuals who have realtors of their viewers and asks if he can educate that viewers one thing cool.
It’s a win-win partnership:
The associate will get high quality content material for his or her viewers (and Chris promotes them to his e mail record).
Chris will get a heat introduction to an viewers filled with his ideally suited clients.
At the moment, I wish to provide the chilly e mail he used to snag a visitor webinar partnership that landed him $5,000 in preliminary gross sales and so many evergreen leads and gross sales that Chris says there’s no option to put a determine on how beneficial it’s been for his enterprise.
However first — a couple of fast deets earlier than we leap into the e-mail:
- Chris wrote this e mail to the proprietor of a Fb group for realtors known as Subsequent Stage Brokers.
- The purpose was to get him to comply with let Chris ship a free webinar to the 27k+ members of the group.
- Chris had no connection to the man, apart from the truth that he’d chilly pitched him 3 occasions up to now and gotten no’s each time.
Additionally, whenever you have a look at the e-mail, maintain a watch out for these key components:
- Relational Anchors: These present you may have a connection to the associate (even when the connection is simply that you just’re a fan of their work). It proves you’re not some random weirdo making an attempt to spam them.
- Win for the Companion: This explains why the partnership will profit them.
- Easy Ask: This makes responding straightforward for the associate. They need to be capable of reply “sure” or “no” to your e mail.
Alright, with these in thoughts, let’s try Chris’s e mail:
Fairly easy, proper?
However whenever you look intently, you possibly can see that EVERY component of this chilly pitch e mail is intentional.
Chris included not one however TWO relational anchors:
- Anchor #1: He talked about a selected podcast episode from Kevin. That is what we name a “consumption” anchor. It lets your potential associate know instantly that this isn’t just a few copy/paste template you’re spamming a whole bunch of individuals with. And it exhibits you perceive their viewers.
- Anchor #2: He talked about that he shared the episode together with his viewers. That is what we name a “promotion” anchor. It’s exhausting to disregard somebody after they’re actually selling your work.
Past that, the pitch is brief and to-the-point, the win for the associate is evident, and the straightforward ask makes replying straightforward.
Once you nail these components, it’s fairly exhausting to screw up a pitch e mail.
You gained’t ALWAYS get a “sure,” however on the very least, you’ll get a well mannered “no” that may flip right into a sure sooner or later. And that’s fairly dang beneficial.
Whose viewers would you LOVE to get in entrance of?
You’ll be able to simply use this chilly e mail from Chris as a template to succeed in out to them — even when your viewers is way smaller.
And for those who want an additional dose of encouragement, try my full interview with Chris about his journey from a 6- to 7-figure teaching enterprise.
P.S. You may as well do what Chris did…
Rent my crew and me to create a customized advertising plan for what you are promoting and coach you thru executing it — with assured outcomes.
Curious about what that may appear like?
Ebook a Technique Session with my crew now.
On the decision we’ll:
- Look below the hood of what you are promoting.
- Get to know your viewers and finest match purchasers.
- Present you actual examples of the forms of partnerships that may work finest for you (webinars are simply ONE form).
- Stroll you thru the method you can take to make partnerships your #1 development channel.
- If it’s an excellent match, present you what it might appear like for us to educate you want we coached Chris.
?
Seize a spot on our calendar now earlier than they replenish.